We are excited to announce that Response Labs is now working with HMR Weight Management Services (HMR). We are driving deeper activation of the Salesforce Marketing Cloud platform to drive program engagement, as well as new initiatives to activate HMR’s marketing programs. Our primary focus is the email channel and using data intelligence and segmentation […]
Baltimore Innovation Celebration 2020 is a one-day virtual conference focused on local companies & good news stories from the pandemic.
The RFM Analysis is a great tool for prospecting, not just win back and loyalty campaigns. Use a lookalike audience in Google, Facebook or LinkedIn to find new customers.
An RFM analysis of transactional data provides a comprehensive view of customer behavior, but when COVID-19 disrupts the norm, how do you adjust it?
Migration to SalesForce Marketing Cloud (SFMC) for just one business can be daunting. But four? At one time? That was the request and here’s how we successfully did it.
Our newsletter from June 2020 highlights planning for the unknown & the value of marketers to lead the way. Plus, 4 keys to restaurant marketing & CCPA.