Definition: Services provided under this SIN will promote public awareness of an agency’s mission and initiatives, enable public understanding of complex technical and social issues, disseminate information to industry and consumer advocacy groups and engage in recruitment campaigns. Services include, but are not limited to the following components: advertising objective determination, message decision / creation, media selection, outdoor marketing and media services, broadcast media (radio, TV, internet and public service announcements), direct mail services, media planning, media placement services, advertising evaluation, related activities to advertising services.

Our Services: Utilize data in digital media to provide Clients a strategic advantage in their industry by delivering campaigns that provide results that meet or exceed the forecast. We specialize in fueling top-funnel marketing with qualified traffic and improving bottom-funnel conversions. Our strategic approaches are data-led to effectively support your marketing objectives. We harness the power of zero-party and first-party data coupled with partner data to drive personalized messaging at scale across digital channels and formats.

Definition: Services include providing operating advice and assistance on marketing issues, such as developing marketing objectives and policies, sales forecasting, marketing planning and strategy, and development of multi-media campaigns.

Our Services: Experts in simplification of complex processes internally and externally. With an emphasis on business and marketing objectives and Client side processes, we develop intake systems and flows that allow for clear briefs and streamlined execution.

Definition: Services include customizing strategic marketing plans, branding initiatives, creating public awareness of products, services, and issues; targeting market identification and analysis, establishing measurable marketing objectives; determining market trends and conditions, identifying and implementing appropriate strategies, conducting focus groups, telemarketing, individual interviews, preparing/distributing surveys, and compiling/analyzing results, establishing call centers (in relation to services provided under this schedule).

Our Services: Establish a complete view of the customer through custom data models that consider all marketing touchpoint engagements (SMS, Email, Web, Social, Digital Media, Push), Transaction/Visit data and 3rd party appends to identify trends and segments. Once established, segments are measured frequently to understand the impact campaigns and initiatives have on segment behavior.

Definition: Service include organizing, promoting, and/or managing events, such as business and trade shows, conventions, conferences, and meetings, project management, coordination and implementation of third party participation, collection management of third party payment for participation, liaison support with venue, audiovisual and information technology support, topic and speaker identification, site location research, reservation of facilities, on-site meeting and registration support, editorial services, automation and telecommunications support, design and editing productions; and mailing and other communication with attendees including pre/post meeting mailings/travel support and computer database creation.

Our Services: We have worked trade show event booths, promoting products, brands and services. We have also given on site technical demonstrations on various software & hardware. We can also provide clients with creative production of trade show booth materials.

Definition: Includes value added network services, e-mail services, Internet access services, electronic subscription services, data transmission services, and emerging electronic commerce technologies.

Our Services: Design and implement scalable subscriber and offer architecture, supporting both existing and known future state campaign and reporting needs. Consume data from different sources and vendors to form a flexible contact model in Salesforce Marketing Cloud, and push data to other internal or external systems. Ongoing optimization activities to include retention, acquisition, offer cadence, and refinement.

Architect and develop dynamically fed campaigns that pull personalized content (e.g.: offers, loyalty points, etc.) into communications to convert the specific customer on a particular action. Match offer delivery from Email, SMS, and Push in digital media via CRM audience targeting with best-in-class media partners. Develop action-based, cross-channel customer journeys.

Definition: Services include, but are not limited to writing, modifying, testing, and supporting software to meet the needs of a particular customer. This can include website design and maintenance services, search engine development, email marketing, interactive marketing, web based advertising (including marketing and social media outlets), webcasting, video conferencing via the web, section 508 compliance, including captioning services, online media management; and related activities to web based services.

Our Services: We use data in digital media to provide clients a strategic advantage in their industry by delivering campaigns that provide results that meet or exceed the forecast. We specialize in fueling top funnel marketing with qualified traffic and improving bottom funnel conversions. We use strategy and data to buy the ads that effectively support your marketing objectives. We utilize the power of zero-party and first-party data coupled with partner data to drive personalized messaging at scale across digital channels and formats

Examples Include: 

• Organic & Paid Channels
• Search (Google Ads)
• Social (Facebook, LinkedIn, etc.)
• Display & Banner Ads (Google Ads)
• Audio (streaming, podcasts, etc.)
• Video (online, OTT, CTV, etc.)
• Programmatic advertising (The Trade Desk)

Definition: Services include planning, designing, and managing the production of visual communication in order to convey specific messages or concepts, clarify complex information, or project visual identities.

Our Services: Our Creative team works alongside our Clients’ internal marketing team members and external agencies. We complement ongoing initiatives, serve as creative consultants, advise on digital experience best practices, and lead out-of-the-box thinking. All creative designs align with brand guidelines and deliver seamless customer journeys. Expertise includes web, email, social, SMS, and other digital advertising campaign development,  CX/UX/UI, and creative strategy,  as well as digital media execution production, and vendor management.

Definition: All Other Direct Costs (ODCs) proposed must be directly related and only purchased in conjunction with Marketing and Public Relations Subcategory services offered under these SINS: 512110, 541430, 541511, 541613,  541810, 541820, 541850, 541910, 541922, and 561920. 

Our Services: See above marketing specific SINS