Email signups are a mainstay of any business. It means that businesses can reach their customers on a 1-1 basis because they have their email address. Optimizing your signup form strategy will help grow your subscribership and business. A good signup form can also help boost the segmenting/marketability of that subscribership by gently encouraging self-identification, […]
Unveiling the Creative and Data-Driven World of Tess: From Garlic to Email Development
Meet the newest member of our team, Senior Email Developer Tess Thompson! Sourcing from 10 years of email development, Tess is passionate about data-driven email-based consumer experiences. Her main focus lies in accessibility practices, with a close second being streamlining efficiencies in the development process. With a passion for data-driven consumer experiences and a deep […]
The Latest Data Privacy Policy Updates for Marketers
On January 1, 2023, Virginia’s Consumer Data Privacy Act (CDPA) went into effect. It joins California’s Consumer Privacy Act (CCPA) as the only state with such legislation. In this August 2023 round-up, we’ll cover a few updates since the CDPA went into effect, CDPA’s impact on marketers, and some key takeaways for handling and implementing […]
Troubleshooting your Email Sender Reputation: A Case Study in Email Spam Filters
When a spam filter issue occurs, your recipient’s email server sends your content to their spam folder. It’s important to stay vigilant (or have an agency take the lead) to prevent these issues from occurring and to try to rectify them before it impacts your sender reputation. Below we break down a spam filter issue […]
Everything You Need to Know About Gmail’s Blue “Verified”Checkmarks
In May 2023, Google announced that they will continue building out security features in Gmail with the release of a blue checkmark icon next to verified senders. Here’s a full rundown of what it means and why email marketers should pay attention. What do the checkmarks mean? Similar to the blue checkmarks associated with users […]
Four Reasons to Use Double Opt-in Permissions in Email Marketing Campaigns
In a time of increased focus on data permission, privacy, and security, using double opt-in permission shows your customers that you respect the information you’re receiving. There are many benefits to double opt-in permission, including increased marketing effectiveness, improved deliverability, and data management. When working with clients on their email marketing strategies, this is often […]
Using Advanced Email Interactivity To Enhance Customer Experience
Email officially turns 40 years old in 2021. For me, the perfect way to celebrate is with a discussion about how to enhance your customer’s email experience using Advanced Email Interactivity. What is Advanced Email Interactivity? A developer uses Advanced Email Interactivity (AEI) when incorporating HTML and advanced CSS techniques to enhance basic email interactivity […]
How To Date Your Customers: Building Meaningful Relationships Through Personalization
You may be familiar with the adage, “Don’t ask someone to marry you on the first date.” We throw that around often when discussing how to effectively build strong relationships with customers. Often, we focus so much on the end goal—click, conversion, sale—that we forget about the steps necessary to warrant a commitment. Developing a […]
Untapped Value In Suppressed Email Subscribers
Email continues to be a marketing channel that brands rely on to connect directly with their customers. The more data that becomes available, the better the customer experience can be tailored to the individual. However, not all subscribers read and click every email they receive—society would come to a grinding halt if that occurred. A […]
Email Deliverability: Making It to the Inbox
Are subscribers seeing your email? It is an important and often overlooked question. Deliverability monitoring is the answer. Before assessing email engagement and ROI, marketers need to ensure their campaigns are making it to recipient inboxes. Deliverability measures their ability to do just that. A combination of factors influence this metric, including delivery rate, subscriber […]
