In May 2023, Google announced that they will continue building out security features in Gmail with the release of a blue checkmark icon next to verified senders. Here’s a full rundown of what it means and why email marketers should pay attention. What do the checkmarks mean? Similar to the blue checkmarks associated with users […]
Four Reasons to Use Double Opt-in Permissions in Email Marketing Campaigns
In a time of increased focus on data permission, privacy, and security, using double opt-in permission shows your customers that you respect the information you’re receiving. There are many benefits to double opt-in permission, including increased marketing effectiveness, improved deliverability, and data management. When working with clients on their email marketing strategies, this is often […]
Using Advanced Email Interactivity To Enhance Customer Experience
Email officially turns 40 years old in 2021. For me, the perfect way to celebrate is with a discussion about how to enhance your customer’s email experience using Advanced Email Interactivity. What is Advanced Email Interactivity? A developer uses Advanced Email Interactivity (AEI) when incorporating HTML and advanced CSS techniques to enhance basic email interactivity […]
How To Date Your Customers: Building Meaningful Relationships Through Personalization
You may be familiar with the adage, “Don’t ask someone to marry you on the first date.” We throw that around often when discussing how to effectively build strong relationships with customers. Often, we focus so much on the end goal—click, conversion, sale—that we forget about the steps necessary to warrant a commitment. Developing a […]
Untapped Value In Suppressed Email Subscribers
Email continues to be a marketing channel that brands rely on to connect directly with their customers. The more data that becomes available, the better the customer experience can be tailored to the individual. However, not all subscribers read and click every email they receive—society would come to a grinding halt if that occurred. A […]
Email Deliverability: Making It to the Inbox
Are subscribers seeing your email? It is an important and often overlooked question. Deliverability monitoring is the answer. Before assessing email engagement and ROI, marketers need to ensure their campaigns are making it to recipient inboxes. Deliverability measures their ability to do just that. A combination of factors influence this metric, including delivery rate, subscriber […]
Dark Mode and Email: Ensuring Optimal Customer Experience
Ever since Twitter launched it’s “dark mode thematic interface” in 2016, “dark mode”, the inverted color palette, has grown from an option for a single website into a full operating system interface experience. It’s now available from all the major operating system developers – Apple, Windows and Google (Android) – across myriad devices from phones, […]
Email Coding Tips: Microsoft Outlook, Fallback Images and More
Response Labs email pro shares email coding tips for Microsoft Outlook, using fallback images and more to get as pixel perfect as possible.
Mitigating the Spam Risk in COVID-19 Emails
COVID-19 emails with a 60% open rate for a reputable east coast grocer were landing in Gmail’s Spam folder. We identified the issue & here’s how we fixed it.
Four Takeaways from Litmus Live 2019
Response Labs recently had the honor of attending this year’s Litmus Live. Email Developer, Tim Hart, took away these 4 email insights.