Email continues to be a marketing channel that brands rely on to connect directly with their customers. The more data that becomes available, the better the customer experience can be tailored to the individual. However, not all subscribers read and click every email they receive—society would come to a grinding halt if that occurred. A […]
Are subscribers seeing your email? It is an important and often overlooked question. Deliverability monitoring is the answer. Before assessing email engagement and ROI, marketers need to ensure their campaigns are making it to recipient inboxes. Deliverability measures their ability to do just that. A combination of factors influence this metric, including delivery rate, subscriber […]
Ever since Twitter launched it’s “dark mode thematic interface” in 2016, “dark mode”, the inverted color palette, has grown from an option for a single website into a full operating system interface experience. It’s now available from all the major operating system developers – Apple, Windows and Google (Android) – across myriad devices from phones, […]
If you’ve been following along with our blog recently, you’ve heard all about the exciting RFM work we’re executing for Bloomin’ Brands’ own Outback Steakhouse. While we have touched on how the RFM analysis is generated and ways to use it, in this post we touch on using campaigns to confirm RFM segmentation. Understanding why […]
Response Labs email pro shares email coding tips for Microsoft Outlook, using fallback images and more to get as pixel perfect as possible.
Our newsletter from June 2020 highlights planning for the unknown & the value of marketers to lead the way. Plus, 4 keys to restaurant marketing & CCPA.
The AMA Baltimore MX Award was awarded to our team last night for our email campaign work with Outback Steakhouse®.
Consumer experience during COVID-19 for restaurant takeout and delivery shows signs of promise, insight and surprise based on our May 2020 survey.
Restaurant marketing during COVID-19 is a daunting challenge. Our survey of consumers unveiled 4-keys to success for QSR & FSR marketers.
Learn how our team quickly adjusted our processes to meet our grocer client’s demands as demand for their services suddenly skyrocketed.