Response Labs was founded in January 2014 by three digital marketing veterans: Dan Dawes, Brian Langston, and Jeffrey Rudolf. The three founders have a long history of working together–first at a Baltimore technology startup, then following the acquisition of that startup, at a large, international advertising agency, and then finally as founding partners of Response Labs.

At the onset Response Labs was established with the following goals:

  • Produce high-quality digital marketing with a focus on Customer Relationship Management (CRM)

  • Leverage the latest technology innovations to drive problem solving

  • Create a modern, employee-centric work environment

Response Labs is a Digital CRM Marketing agency in the business of helping brands forge more meaningful relationships with their customers through digital marketing. Our vision of the future is a digital marketing experience that sparks and nurtures a beneficial relationship between the customer and the brand.

Our purpose is to:

Make Every Message Matter

We value passionate digital marketing and our team is comprised of passionate digital marketers who are always of-service, approach problem-solving holistically, are smart (yet humble) leaders, and who have the confidence to trust their own instincts in decision-making for our Clients.

At our core we lean on the principles of stewardship, leadership, innovation and learning with everything we do.

Implementing Our Approach

whiteboard planning a marketing strategy for digital crm


Driving results in an omni-channel marketing landscape with digital strategies and campaign management focused on engaging your customer in their preferred channel

  • Audits & Research
  • Stakeholder Interviews
  • Campaign Planning
  • Project Management
  • Multi-Agency Coordination
reviewing content and analytics for insight in digital crm marketing


Connecting the dots of your digital marketing to attribute ROI at each touchpoint of a customer’s journey from prospect to advocate, thus informing future digital marketing strategies

  • UX/UI
  • Landing Page Optimization
  • A/B & MVT Advertising Testing
  • Data Analysis
  • KPI Dashboards
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Weaving together the technology, creative and marketing stacks of your brand, including installed and SaaS applications, creating a flexible foundation for a Digital CRM program

  • Web & Application Coding
  • API Services Implementation
  • Creative Services
  • Third-Party Application Configuration
  • Deployment & QA Services

Our Capabilities

Lead Generation & Nurturing


Search Marketing


Social Media

Website Development

Design & Copywriting



Events & Trade Shows

Systems & Information Architecture

Custom-Built Solutions

Our Team

Dan Dawes
Dan Dawes
Chief Executive Officer
Jeffrey Rudolf
Jeffrey Rudolf
Chief Technology Officer
Brian Langston
Brian Langston
Chief Innovation Officer
Andy Locke
Andy Locke
Vice President, Managing Director
Jen Aldinger
Jen Aldinger
Director of Client Service
Hannah Butler of Response Labs
Hannah Butler
Account Supervisor
Tim Hart
Tim Hart
Email Developer


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