You may be familiar with the adage, “Don’t ask someone to marry you on the first date.” We throw that around often when discussing how to effectively build strong relationships with customers. Often, we focus so much on the end goal—click, conversion, sale—that we forget about the steps necessary to warrant a commitment. Developing a […]
If you’ve been following along with our blog recently, you’ve heard all about the exciting RFM work we’re executing for Bloomin’ Brands’ own Outback Steakhouse. While we have touched on how the RFM analysis is generated and ways to use it, in this post we touch on using campaigns to confirm RFM segmentation. Understanding why […]
Baltimore Innovation Celebration 2020 is a one-day virtual conference focused on local companies & good news stories from the pandemic.
The RFM Analysis is a great tool for prospecting, not just win back and loyalty campaigns. Use a lookalike audience in Google, Facebook or LinkedIn to find new customers.
Our newsletter from June 2020 highlights planning for the unknown & the value of marketers to lead the way. Plus, 4 keys to restaurant marketing & CCPA.
The AMA Baltimore MX Award was awarded to our team last night for our email campaign work with Outback Steakhouse®.
Consumer experience during COVID-19 for restaurant takeout and delivery shows signs of promise, insight and surprise based on our May 2020 survey.
Restaurant marketing during COVID-19 is a daunting challenge. Our survey of consumers unveiled 4-keys to success for QSR & FSR marketers.
The Response Labs team is adjusting to the “new normal” a little more each day. Our team has used this time at home to develop new life skills, but none as impressive as one Client supporting the manufacturing of PPEs. Read about that and more in this month’s newsletter.
Here is how we approach discussing CRM and digital marketing with our Clients to help them weather the storm.