Marketing for loyalty programs is one of the main focuses at Response Labs so we’re always keeping a pulse on what the trends are saying and what consumers are really doing. Shopkick recently released a short ebook covering the revolution of Customer Loyalty. It’s not...
We are excited to officially announce that Response Labs is now working with Outback Steakhouse. We are developing new initiatives to drive engagement and activation of their brand and loyalty marketing programs. Our primary focus is the email channel and using data intelligence and segmentation...
Response Labs hosted a night of stories, case studies and discussions from marketing and business professionals about their own CRM programs and initiatives....
Instead of marketing “at” the fans, what if we marketed “about” and “for” our fans? This was the premise of a recent American Marketing Association lecture by Meredith Oliver. One of the reasons why this type of approach works is because audiences are constantly being bombarded...