Email continues to be a marketing channel that brands rely on to connect directly with their customers. The more data that becomes available, the better the customer experience can be tailored to the individual. However, not all subscribers read and click every email they receive—society would come to a grinding halt if that occurred. A […]
Baltimore Innovation Celebration 2020 is a one-day virtual conference focused on local companies & good news stories from the pandemic.
The RFM Analysis is a great tool for prospecting, not just win back and loyalty campaigns. Use a lookalike audience in Google, Facebook or LinkedIn to find new customers.
How soon a customer dines at your restaurant after it reopens may indicate when they’ll dine again–here’s how to use that data to get them to return to you.
Our newsletter from June 2020 highlights planning for the unknown & the value of marketers to lead the way. Plus, 4 keys to restaurant marketing & CCPA.
Consumer experience during COVID-19 for restaurant takeout and delivery shows signs of promise, insight and surprise based on our May 2020 survey.
Restaurant marketing during COVID-19 is a daunting challenge. Our survey of consumers unveiled 4-keys to success for QSR & FSR marketers.
The Response Labs team is adjusting to the “new normal” a little more each day. Our team has used this time at home to develop new life skills, but none as impressive as one Client supporting the manufacturing of PPEs. Read about that and more in this month’s newsletter.
COVID-19 emails with a 60% open rate for a reputable east coast grocer were landing in Gmail’s Spam folder. We identified the issue & here’s how we fixed it.
Metal nose bridge production for handmade face masks was not in the plans for metal roofing manufacturer Isaiah Industries. COVID-19 changed all that.