Response Labs, the Digital CRM and Loyalty Marketing Agency, recently announced three key promotions that create depth in its Digital Technology and Account Services teams. Stephen Cases, Toni Weaver and Christopher Kayser each take on elevated roles within the company.
Data Storytelling 101: Lesson of the Manatee
For decades, we’ve been living with an ever-increasing pace of productivity. It’s happening in both our personal and business worlds. There’s a constant struggle to do everything faster, more efficiently, and with consistent results. We want to reduce wait time, maximize output, and save costs — all while satisfying our craving for innovation and progress. […]
CRM in a Cookieless World: Paid Media Solutions
Someone took all the cookies! Well, sort of. In 2020, Google announced that it will block third-party cookies from Chrome by 2023. What’s the impact to marketers and advertisers? For starters, some of the most effective digital advertising targeting methods won’t survive limitations across third-party cookies, or at the very least, will be greatly impacted. […]
How To Better Your Company During COVID-19
During a global pandemic, improving the workplace for all employees doesn’t stop – the focus just shifts. Learn how we adjusted for COVID-19 as a company.
Customer Segmentation For Quick Service Restaurants
Customer segmentation for quick service restaurants, showcased in recent study featured in QSR magazine, highlights key breakdown for audience targeting.
Fan-tastic Marketing: Marketing To Superfans
Instead of marketing “at” the fans, a recent American Marketing Association lecture got us thinking about creating an audience of superfans.
