Someone took all the cookies! Well, sort of. In 2020, Google announced that it will block third-party cookies from Chrome by 2023. What’s the impact to marketers and advertisers? For starters, some of the most effective digital advertising targeting methods won’t survive limitations across third-party cookies, or at the very least, will be greatly impacted. […]
How To Better Your Company During COVID-19
During a global pandemic, improving the workplace for all employees doesn’t stop – the focus just shifts. Learn how we adjusted for COVID-19 as a company.
Customer Segmentation For Quick Service Restaurants
Customer segmentation for quick service restaurants, showcased in recent study featured in QSR magazine, highlights key breakdown for audience targeting.
Fan-tastic Marketing: Marketing To Superfans
Instead of marketing “at” the fans, a recent American Marketing Association lecture got us thinking about creating an audience of superfans.
