In May 2023, Google announced that they will continue building out security features in Gmail with the release of a blue checkmark icon next to verified senders. Here’s a full rundown of what it means and why email marketers should pay attention. What do the checkmarks mean? Similar to the blue checkmarks associated with users […]
Using Customer Personas to Build Better and More Efficient Marketing Campaigns
Customer personas are data and research-informed representations of a business’ top or ideal customers. Personas are crucial tools for marketers, as they both drive and inform strategy. At Response Labs, we take a unique approach with each of our clients to help them understand their ideal customers, leverage data to build effective personas and execute […]
Controlled Experiments at Response Labs
At Response Labs, our focus is data-driven decision making, and our motto is Make Every Message Matter. A big way that we put this into practice is by identifying optimizations for email, push, and media campaigns for our clients through the use of randomized controlled experiments. Randomized controlled experiments such as A/B tests, split tests, […]
Data Investigations – Part 5: Consider breaking the data processing into multiple steps.
From emails to chains of SQL queries, having a multi-step list is a great best practice to follow when things are breaking, but should be working. Building a beautiful, but complex code, where multiple requirements are accomplished in a few lines of code may seem like an efficient approach, but sometimes the best solution is […]
Data Privacy Policy Updates (March 2023 Edition)
On January 1, 2023 Virginia’s Consumer Data Privacy Act (CDPA) went into effect. It joins California’s Consumer Privacy Act (CCPA) as the only states with such legislation. In this March 2023 round up, we’ll cover a few updates since the CDPA went into effect, CDPA impact on marketers, along with some key takeaways for handling […]
Preparing Digital Advertising for a Global Recession
While the world collectively sighed a breath of relief as the pandemic subsided heading into 2023, it simultaneously readied itself to weather the storm of a looming recession. The pandemic had a profound impact on the global economy with some industries greatly benefiting, while others virtually stood at a standstill. However, the likely 2023 recession […]
Data Investigations – Part 4: Turn It Off And On Again
Last time on Dr. Frankendata, we talked about finding the break by asking, “where does the data stop behaving?” to help guide us towards a solution. In this next step, we hone in on the time honored strategy that continues to work an embarrassingly large amount of the time – turning it off and on […]
Putting Your Customer Data To Work For You
Email marketing is a crucial part of any business’s digital strategy. However, one of the biggest challenges marketers have is making the most of their customer data. This presentation, presented at Litmus Live, will walk you through the steps you can take to make your customer data work better for you. Whether you’re a beginner […]
Customer-Centric Strategy Is More Than Just Personalization
In CRM and loyalty marketing, we talk a lot about personalization, the idea of making communications to a customer as specific as possible to that individual. It can be as simple as inserting personal details like name or reward points balance into an email. Or it can be as complex as a series of attributes […]
How We Make Every Message Matter: Blending Strategy and Data
At Response Labs, our approach to CRM and loyalty marketing is customer-centric. That means using the customer’s relationship and experiences with your brand or organization to inform the messaging they receive from you. This is in contrast to taking a set of messaging and determining who within your audience should receive which versions. In order […]
