Organizations increasingly sift through huge amounts of customer data and marketing analytics to inform critical business decisions. Not everyone can look at data and make sense of it, let alone draw insights from it. Marketing analysts are uniquely positioned to excel in this arena because their expertise spans disciplines like data analysis, strategy, marketing, and […]
Response Labs Brings On Creative Director, Jason Miller
Response Labs Brings On Creative Director, Jason Miller. In this role, Jason will be responsible for launching our creative division, advancing the agency’s capabilities, and helping grow the business.
iOS 15 MPP: What You Need To Know
You’ve made the Salesforce Marketing Cloud investment and now it’s time put this powerful enterprise platform to work. Here are some tips to get you started.
How To Maximize Your Salesforce Marketing Cloud Investment
You’ve made the Salesforce Marketing Cloud investment and now it’s time put this powerful enterprise platform to work. Here are some tips to get you started.
[WATCH] Expert Panel Discusses Zero Party Data and Personalization
Zero party data, personalization, privacy & digital marketing—watch industry experts discuss these topics in panel moderated by Response Labs as part of Baltimore Innovation Week 2021.
How We Reduced Our Client’s Cost-Per-Acquisition by 90%
As a new brand, Kradle CBD for Dogs was just gaining traction in the marketplace. Awareness growth and an aggressive sales target meant the brand was willing to spend on digital marketing to generate sales. However, an initial campaign showed low sales results from a high spend, without accurate attribution of sales to marketing dollars. The […]
How To Date Your Customers: Building Meaningful Relationships Through Personalization
You may be familiar with the adage, “Don’t ask someone to marry you on the first date.” We throw that around often when discussing how to effectively build strong relationships with customers. Often, we focus so much on the end goal—click, conversion, sale—that we forget about the steps necessary to warrant a commitment. Developing a […]
Untapped Value In Suppressed Email Subscribers
Email continues to be a marketing channel that brands rely on to connect directly with their customers. The more data that becomes available, the better the customer experience can be tailored to the individual. However, not all subscribers read and click every email they receive—society would come to a grinding halt if that occurred. A […]
Email Deliverability: Making It to the Inbox
Are subscribers seeing your email? It is an important and often overlooked question. Deliverability monitoring is the answer. Before assessing email engagement and ROI, marketers need to ensure their campaigns are making it to recipient inboxes. Deliverability measures their ability to do just that. A combination of factors influence this metric, including delivery rate, subscriber […]
Using Campaigns to Confirm RFM Segmentation
If you’ve been following along with our blog recently, you’ve heard all about the exciting RFM work we’re executing for Bloomin’ Brands’ own Outback Steakhouse. While we have touched on how the RFM analysis is generated and ways to use it, in this post we touch on using campaigns to confirm RFM segmentation. Understanding why […]
