The concept of a customer-centric strategy has evolved beyond traditional personalization, embracing advanced technologies and a deeper understanding of customer relationships. While personalization—tailoring communications to individual customers—remains vital, it’s now considered a component of a more comprehensive, customer-centric marketing approach. What Does It Mean to Be Customer-Centric? Adopting a customer-centric mindset requires brands to shift […]
How Many Marketing Technology Platforms Do You REALLY Need?
In today’s digital marketing landscape, countless marketing technology platforms and tools vie for your attention. With so many options, it’s easy to fall into the trap of “more is better.” But before agreeing to multi-year agreements, consider how many platforms you really need. (Spoiler alert: it depends) Here’s a guide to help you find the […]
Can We Change Restaurant Visitation Habits? A Case Study in Sunday Visits
If someone never visited a restaurant on a particular day of week, can we change that behavior and drive them to do so? That was a question we faced when taking on the task of increasing Sunday visits to our Client’s restaurants earlier this year.
Response Labs Grows its Client Service Team
Welcome the Newest Member of Our Team, Isabel! Isabel Hodes joins us as our newest Associate Account Director on our Client Service team. She brings us 13 years of marketing and agency experience in both technical and human-centered marketing efforts. Get to Know Isabel 🗣️ Team, Brand, and Strategy Advocate 🐾 Lover of Animals 👑 […]
The Power (and ROI) of Telling Customers Thank You
Our latest controlled marketing experiment reveals the results of a recent holiday campaign for one of our restaurant clients. We decided to test the impact of a thank-you email to customers on dining behavior. Our test showed that this simple gesture led to a whopping 24.73% increase in net sales within just 24 hours for […]
Growing Our Data and Strategy Team
Welcome the Newest Member of Our Team, Kyle! Welcome our newest teammate, Kyle! He joins Response Labs as a Data Analyst. With 10+ years of experience as a business analyst and a strong skill set in data visualization, Kyle will help make our client’s data even more actionable and user-friendly. Kyle will join our growing […]
Response Labs Expands its Client Service Team
Welcome the Newest Member of Our Team, Kristian! Welcome our newest teammate, Kristian! He joins Response Labs as Group Account Director. Kristian leads the Client Services team at Response Labs. A musician, and documentary filmmaker in past lives, he has 15+ years of agency experience specializing in the strategy and execution of integrated campaigns for […]
Unleashing the Power of Predictive Analytics in CRM and Loyalty Marketing
In the ever-evolving landscape of digital marketing, staying ahead of the curve is not just an advantage – it’s a necessity. As a digital marketing agency, we constantly seek innovative strategies to elevate our clients’ campaigns. In this pursuit, the integration of predictive analytics in Customer Relationship Management (CRM) and loyalty marketing has emerged as […]
Navigating the Maze of Consumer Data Privacy in Marketing
As digital marketers, we know the landscape is always shifting. But 2024 promises to be a significant milestone in the world of consumer data privacy. Here are the top five things everyone in marketing needs to keep top of mind as we enter 2024. 1. The Cookie Crumbles…Completely Google recently took a major next step […]
How Voice Technology Will Revolutionize CRM in 2024
In the ever-evolving landscape of digital marketing, staying ahead of the curve is not just a strategy – it’s a necessity. As technology redefines how businesses engage with their customers, the integration of voice technology within Customer Relationship Management (CRM) systems emerges as a game-changer. At Response Labs, we recognize the transformative power of voice […]
