Email continues to be a marketing channel that brands rely on to connect directly with their customers. The more data that becomes available, the better the customer experience can be tailored to the individual. However, not all subscribers read and click every email they receive—society would come to a grinding halt if that occurred. A […]
Email Deliverability: Making It to the Inbox
Are subscribers seeing your email? It is an important and often overlooked question. Deliverability monitoring is the answer. Before assessing email engagement and ROI, marketers need to ensure their campaigns are making it to recipient inboxes. Deliverability measures their ability to do just that. A combination of factors influence this metric, including delivery rate, subscriber […]
Using Campaigns to Confirm RFM Segmentation
If you’ve been following along with our blog recently, you’ve heard all about the exciting RFM work we’re executing for Bloomin’ Brands’ own Outback Steakhouse. While we have touched on how the RFM analysis is generated and ways to use it, in this post we touch on using campaigns to confirm RFM segmentation. Understanding why […]
RFM & Lookalike Audiences: What If You Could Clone Your Best Customers?
The RFM Analysis is a great tool for prospecting, not just win back and loyalty campaigns. Use a lookalike audience in Google, Facebook or LinkedIn to find new customers.
Increase Dining Frequency During COVID-19 With This Customer Insight
How soon a customer dines at your restaurant after it reopens may indicate when they’ll dine again–here’s how to use that data to get them to return to you.
Understanding the California Consumer Privacy Act (CCPA)
Jeffrey Rudolf discusses the California Consumer Privacy Act (CCPA) as a guest writer for the Baltimore Chapter of the American Marketing Association.
