In a time of increased focus on data permission, privacy, and security, using double opt-in permission shows your customers that you respect the information you’re receiving. There are many benefits to double opt-in permission, including increased marketing effectiveness, improved deliverability, and data management. When working with clients on their email marketing strategies, this is often […]
March Basketball Madness Challenge
To tip-off the 2023 Men’s College Basketball Championship Tournaments, we’re having a friendly, little competition of our own. There are two ways to play. First up is our 3-Point Contest—just make three predictions to compete. Second, for serious college basketball fans like us, we’re running a free Tournament Bracket. You can enter both or just […]
Undervalued Best Practices That Increase Email Marketing Effectiveness
Ray Tomlinson is widely credited with sending the very first email (albeit, to himself) in 1971. Electronic messaging has come a long way and revolutionized how we communicate. Forty years later, hundreds of billions of emails are sent every day and email is one of the top tools in the digital marketer’s toolkit. However, not […]
Using Advanced Email Interactivity To Enhance Customer Experience
Email officially turns 40 years old in 2021. For me, the perfect way to celebrate is with a discussion about how to enhance your customer’s email experience using Advanced Email Interactivity. What is Advanced Email Interactivity? A developer uses Advanced Email Interactivity (AEI) when incorporating HTML and advanced CSS techniques to enhance basic email interactivity […]
Dark Mode and Email: Ensuring Optimal Customer Experience
Ever since Twitter launched it’s “dark mode thematic interface” in 2016, “dark mode”, the inverted color palette, has grown from an option for a single website into a full operating system interface experience. It’s now available from all the major operating system developers – Apple, Windows and Google (Android) – across myriad devices from phones, […]
Email Coding Tips: Microsoft Outlook, Fallback Images and More
Response Labs email pro shares email coding tips for Microsoft Outlook, using fallback images and more to get as pixel perfect as possible.
A Conversation About Conversational Marketing
Learn more about “Conversational Marketing” and how companies are taking this marketing tactic and using it to fill gaps in the customer journey.
Four Takeaways from Litmus Live 2019
Response Labs recently had the honor of attending this year’s Litmus Live. Email Developer, Tim Hart, took away these 4 email insights.
Voice and Email – An Odd Couple: Email’s Place With Voice Assistants
What is email’s place with voice assistants? Plus, tips on coding marketing emails to optimize their use with the latest technology.
Don’t Worry, Gen Z Will Not Kill Email Marketing
Gen Z is not completely ignoring email marketing, but the competition for attention is greater. Learn why email can still drive buying decisions of Gen Z.
