Legal
Privacy Policy
Last updated: August 19, 2026
This Privacy Policy describes how Response Labs Inc. (“Response Labs,” “we,” “us,” or “our”) collects, uses, and discloses information when you visit our website at https://www.responselabs.com (the “Website”) or otherwise interact with us.
By using our Website, you acknowledge the practices described in this Privacy Policy.
Geographic Scope
Response Labs is a United States-based company that provides services exclusively to clients in the United States. Our Website is directed to individuals and businesses located in the United States. We do not target, market to, or intentionally collect personal information from residents of the European Union, the European Economic Area, or the United Kingdom. This Privacy Policy is written to comply with applicable United States federal and state privacy laws. If you are visiting our Website from outside the United States, please be aware that your information may be transferred to and processed in the United States, where data protection laws may differ from those in your jurisdiction.
Definitions
For the purposes of this Privacy Policy:
- Company (referred to as “we,” “us,” or “our”) refers to Response Labs Inc., 3600 O’Donnell Street, Suite 500, Baltimore, MD 21224.
- Cookies are small files placed on your device by a website that store information about your browsing activity and preferences.
- Device means any device that can access the Website, such as a computer, cellphone, or digital tablet.
- Personal Data is any information that relates to an identified or identifiable individual.
- Service Providers are third-party companies or individuals engaged by us to perform services on our behalf, such as analytics, advertising, email marketing, and visitor identification.
- Usage Data refers to data collected automatically when you use our Website, such as page views, time on site, and device information.
- Website refers to Response Labs’ website, accessible from https://www.responselabs.com.
- You means the individual or business entity accessing or using the Website.
Information We Collect
Personal Data
We may collect personally identifiable information that you voluntarily provide through our Website’s contact forms or direct communications. This may include:
- First and last name
- Email address
- Phone number
- Company name and address
- Any other information you choose to share with us
Usage Data
We automatically collect Usage Data when you visit our Website. This may include:
- IP address
- Browser type and version
- Pages visited and time spent on each page
- Referring URLs
- Device type and operating system
- Unique device identifiers and other diagnostic data
Business Visitor Identification Data
We use third-party tools to identify the companies visiting our Website for B2B sales and marketing purposes. This is described in detail in the B2B Visitor Identification section below.
Tracking Technologies and Cookies
How We Use Cookies
We use cookies and similar tracking technologies - including pixels, tags, web beacons, and scripts - to collect information about your activity on our Website, improve your browsing experience, and support our marketing and analytics efforts.
Our Cookie Model: Opt-Out
Our Website operates on an opt-out model. This means cookies and third-party tracking technologies are active by default when you visit our Website. If you do not wish to have your activity tracked, you may:
- Adjust your browser settings to refuse cookies or alert you when cookies are being sent. Note that refusing certain cookies may affect the functionality of our Website.
- Use the opt-out mechanisms provided by our individual third-party partners, as listed in the relevant sections below.
Types of Cookies We Use
We use both Session and Persistent Cookies for the purposes set out below:
Necessary / Essential Cookies
- Type: Session Cookies
- Administered by: Us
- Purpose: Required for basic Website functionality. These cannot be disabled.
Functionality Cookies
- Type: Persistent Cookies
- Administered by: Us
- Purpose: Remember your preferences and settings for a more personalized experience.
Cookie Consent / Notice Cookies
- Type: Persistent Cookies
- Administered by: Us
- Purpose: Record whether you have reviewed or updated your cookie preferences.
Analytics & Performance Cookies
- Type: Persistent Cookies
- Administered by: Third Parties
- Purpose: Track website traffic, user behavior, and performance metrics to help us improve our Website.
Advertising & Remarketing Cookies
- Type: Persistent Cookies
- Administered by: Third Parties
- Purpose: Serve relevant advertising to you across third-party platforms, including after you leave our Website.
Visitor Identification Cookies
- Type: Persistent Cookies
- Administered by: Third Parties
- Purpose: Identify the companies visiting our Website for B2B outreach purposes.
Analytics
Google Analytics
We use Google Analytics, a web analytics service provided by Google LLC, to monitor and analyze Website traffic and user behavior. Google uses the data it collects to track and monitor use of our Website and may use it to contextualize advertising within its own network.
Opt-out: Install the Google Analytics Opt-out Browser Add-on.
Privacy Policy: https://policies.google.com/privacy
Email Marketing
We may use your contact information to send marketing communications, newsletters, and information about our services. You may opt out of receiving marketing emails at any time by clicking the “Unsubscribe” link in any email we send, or by contacting us at info@responselabs.com.
Salesforce / Salesforce Marketing Cloud
We use Salesforce and Salesforce Marketing Cloud to manage and send email communications.
Privacy Policy: https://www.salesforce.com/company/legal/privacy/
Apollo.io (Outreach)
We may use Apollo.io to send outbound communications to prospective business clients. Apollo.io is a B2B sales intelligence and engagement platform.
Privacy Policy: https://www.apollo.io/privacy-policy
Behavioral Remarketing
We use third-party remarketing services to display advertising to you after you have visited our Website. These services use cookies and similar technologies to recognize your device and serve relevant ads across the web and on social platforms.
You may opt-out of personalized advertising broadly by:
- Visiting the Digital Advertising Alliance opt-out page: http://www.aboutads.info/choices/
- Enabling Limit Ad Tracking (iOS) or Opt Out of Ads Personalization (Android) on your mobile device.
Our remarketing partners include:
Google Ads Google Ads remarketing is provided by Google LLC.
- Opt-out: https://adssettings.google.com
- Privacy Policy: https://policies.google.com/privacy
The Trade Desk The Trade Desk remarketing services are provided by The Trade Desk Inc.
- Privacy Policy / Opt-out: https://www.thetradedesk.com/us/trust
Meta (Facebook / Instagram) Remarketing services are provided by Meta Platforms, Inc.
- Opt-out: https://www.facebook.com/help/568137493302217
- Privacy Policy: https://www.facebook.com/privacy/explanation
LinkedIn LinkedIn Ads remarketing service is provided by LinkedIn Corporation.
- Opt-out: https://www.linkedin.com/help/linkedin/answer/62931
- Privacy Policy: https://www.linkedin.com/legal/privacy-policy
X (formerly Twitter) Remarketing services are provided by X Corp.
- Opt-out: https://help.x.com/en/safety-and-security/privacy-controls-for-tailored-ads
- Privacy Policy: https://x.com/en/privacy
Microsoft Advertising (Bing Ads) Remarketing services are provided by Microsoft Corporation.
- Opt-out: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
- Privacy Policy: https://privacy.microsoft.com/en-us/PrivacyStatement
Reddit Advertising and remarketing services are provided by Reddit, Inc.
- Opt-out / Ad Preferences: https://www.reddit.com/settings/privacy
- Privacy Policy: https://www.reddit.com/policies/privacy-policy
B2B Visitor Identification
We use third-party tools to identify the companies visiting our Website. This is standard practice in B2B marketing and allows us to understand our audience and follow up with businesses that have expressed interest in our services. These tools operate at the company level - they identify organizations, not individual consumers.
Apollo.io
We use Apollo.io’s website visitor identification feature to identify the companies associated with Website visitors using IP address data and other signals, enriched with firmographic data.
- Data collected: IP address, pages visited, company name, company size, industry, and other business-level attributes.
- Purpose: B2B sales prospecting and marketing outreach.
- Privacy Policy: https://www.apollo.io/privacy-policy
- California residents: To opt-out, contact us at info@responselabs.com.
RB2B
We use RB2B for real-time website visitor identification. RB2B identifies the companies visiting our Website and routes that information to our sales team to enable timely, relevant outreach.
- Data collected: IP address, pages visited, and associated company-level data.
- Purpose: Real-time B2B lead identification and outreach.
- Privacy Policy / Opt-out: https://app.retention.com/optout/
How We Use Your Information
We may use the information we collect for the following purposes:
- To respond to your inquiries and provide our services.
- To send marketing and promotional communications about Response Labs (you may opt out at any time).
- To analyze Website traffic and improve our Website and marketing efforts.
- To identify prospective business clients and support our B2B sales activities.
- To serve relevant advertising to you on third-party platforms.
- To comply with applicable laws and legal obligations.
- For internal business analysis, auditing, and security purposes.
- In connection with a merger, acquisition, or sale of company assets.
How We Share Your Information
We may share your information in the following circumstances:
- With Service Providers: We share information with third-party vendors who assist us with analytics, advertising, email marketing, and visitor identification, as described in this Policy. These providers may only use your information as necessary to provide services to us.
- For Business Transfers: If Response Labs is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will provide notice before your information becomes subject to a different privacy policy.
- With Affiliates and Business Partners: We may share information with affiliated companies or partners in connection with our services or marketing efforts.
- For Legal Compliance: We may disclose your information when required by law, court order, or valid request from public authorities.
- With Your Consent: We may share your information for any other purpose with your explicit consent.
We do not sell personal information in the traditional sense of the word. However, as described in the California Privacy Rights section below, certain data sharing with advertising and analytics partners may be considered a “sale” or “sharing” under California law.
Data Retention
We retain Personal Data only for as long as is necessary to fulfill the purposes described in this Privacy Policy, or as required by applicable law. Usage Data is generally retained for a shorter period, unless it is needed for security, service improvement, or legal compliance.
Security
We implement commercially reasonable technical and organizational measures to protect your Personal Data against unauthorized access, disclosure, or loss. However, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee the absolute security of your information.
reCAPTCHA
Our Website uses Google reCAPTCHA for security purposes to detect and prevent abusive activity. reCAPTCHA collects hardware and software information from your device to perform its function.
Privacy Policy: https://policies.google.com/privacy
Children’s Privacy
Our Website is not directed to anyone under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected information from a child under 13, please contact us at info@responselabs.com and we will take appropriate steps to delete it.
Third-Party Links
Our Website may contain links to third-party websites that are not operated by us. We are not responsible for the content or privacy practices of those sites and encourage you to review their respective privacy policies.
Do Not Track
Our Website does not respond to browser “Do Not Track” (DNT) signals. However, you may manage your tracking preferences through the opt-out mechanisms listed throughout this Policy.
Your California Privacy Rights (CCPA / CPRA)
If you are a resident of California, the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA) provides you with specific rights regarding your personal information.
Categories of Personal Information Collected
We may collect or have collected the following categories of personal information from California residents within the last 12 months:
| Category | Examples | Collected |
|---|---|---|
| A — Identifiers | Name, email address, IP address, company name | Yes |
| B — California Customer Records (Cal. Civ. Code § 1798.80(e)) | Name, address, phone number | Yes |
| F — Internet / Network Activity | Pages visited, time on site, device data | Yes |
| C — Protected Classifications | Age, race, gender, etc. | No |
| D — Commercial Information | Purchase history | No |
| E — Biometric Information | Fingerprints, facial scans | No |
| G — Geolocation Data | Precise physical location | No |
| H — Sensory Data | Audio, visual, thermal data | No |
| I — Employment-Related Information | Job history, performance evaluations | No |
| J — Education Information | Academic records | No |
| K — Inferences | Consumer profiles and preferences | No |
Sources of Personal Information
We collect personal information directly from you (contact forms, inquiries), automatically from your device (cookies, Usage Data), and from third-party Service Providers (analytics, visitor identification).
How We Use and Disclose Personal Information
Personal information is used and disclosed for the business purposes described in the How We Use Your Information and How We Share Your Information sections above. We may disclose Categories A, B, and F to our Service Providers for analytics, advertising, and marketing purposes.
Sale or Sharing of Personal Information
We do not sell personal information in the traditional sense. However, sharing data with advertising and analytics partners for cross-context behavioral advertising may be considered a “sale” or “sharing” under the CCPA/CPRA.
We do not sell or share the personal information of consumers we know are under 16 years of age.
Your Rights as a California Resident
- Right to Know: Request information about the categories and specific pieces of personal information we have collected about you, and how we use and share it.
- Right to Delete: Request deletion of your personal information, subject to certain legal exceptions.
- Right to Correct: Request correction of inaccurate personal information we hold about you.
- Right to Opt Out of Sale / Sharing: Request that we stop selling or sharing your personal information with third parties for advertising purposes.
- Right to Limit Sensitive Information: Request limitations on our use of sensitive personal information.
- Right to Non-Discrimination: We will not deny services, charge different prices, or provide a lower quality of service because you exercised your California privacy rights.
How to Exercise Your Rights
To submit a request under the CCPA/CPRA, contact us by any of the following methods:
Email: info@responselabs.com
Phone number: 443.737.1111
Mail: Response Labs Inc., 3600 O’Donnell Street, Suite 500, Baltimore, MD 21224
We will verify your identity before processing your request and will respond within 45 days. If additional time is needed, we will notify you. We do not charge a fee for reasonable requests.
Only you, or a person you have authorized to act on your behalf, may submit a verifiable request related to your personal information.
California Shine the Light
Under California Civil Code Section 1798, California residents with an established business relationship with us may request information once per year about how we share personal information with third parties for their direct marketing purposes. To make such a request, contact us at info@responselabs.com.
Changes to This Privacy Policy
We may update this Privacy Policy periodically. When we do, we will update the “Last Updated” date at the top of this page. We encourage you to review this Policy periodically for any changes. Continued use of our Website after changes are posted constitutes your acceptance of the updated Policy.
Contact Us
If you have any questions or concerns about this Privacy Policy, please contact us:
Email: info@responselabs.com
Phone: 443.737.1111
Mail: Response Labs Inc., 3600 O’Donnell Street, Suite 500, Baltimore, MD 21224
Website: https://www.responselabs.com/contact/