This April, my colleague and I had the distinct pleasure of attending UNSPAM 2025, a gathering of about 300 email professionals across varying industries, in Response Lab’s headquarters city, Baltimore. The conference spanned two days and the topics ranged from challenges with email localization, to how to better integrate email accessibility into your designs. The […]
Building Brand Awareness for Franchise Success: Why It’s Essential
In the competitive landscape of franchising, brand awareness can be a game-changer. Franchise models are often built with a strong focus on lead generation, as converting prospects into customers is crucial for local franchisees. However, to truly maximize growth potential, franchise businesses must prioritize brand awareness. Establishing familiarity with a brand before customers are ready […]
Five Ways Your Loyalty Program Can Be an Effective Marketing Tool for Your Brand
In today’s fiercely competitive marketplace, brands are constantly seeking innovative ways to attract and retain customers. Amidst the ever-evolving digital landscape, one strategy has stood the test of time and continues to deliver impressive results – loyalty programs. At Response Labs, we firmly believe that loyalty programs are not just a marketing tactic but a […]
Six Tips for Boosting Loyalty with Referral Programs
In today’s competitive business landscape, customer loyalty is more valuable than ever. As a digital marketing agency specializing in CRM and loyalty marketing, Response Labs understands the importance of nurturing customer relationships. One powerful strategy for boosting loyalty is by integrating referral programs into your existing loyalty initiatives. In this blog, we’ll explore how referral […]
From Data to Delight: How CRMs Are Revolutionizing Customer Experience
In the age of the empowered customer, experience is everything. Gone are the days of one-size-fits-all marketing tactics. Today’s savvy consumers crave personalization, anticipate their needs, and expect brands to go the extra mile. This is where Customer Relationship Management (CRM) takes center stage. But forget the clunky contact management software of the past. Modern […]
Six Tips to Make Your CRM and CDP a Dynamic Duo
As a digital marketing agency navigating the dynamic landscape of omnichannel marketing, the ability to deliver personalized, high-performing campaigns across multiple channels is paramount. In today’s hyper-connected world, leveraging Customer Relationship Management (CRM) and Customer Data Platform (CDP) platforms effectively can make all the difference in driving successful omnichannel marketing strategies. Here are some expert […]
Reacting to the Cultural Pulse: How Brands Can Stay Relevant and Agile in Today’s Market
As strategists, we all aspire to create a marketing strategy that goes viral and ends up on national news — mama, we made it! But those moments are hard to come by. With social media platforms designed to engage, there are numerous ways to keep your brand relevant by keeping your ear to the cultural […]
Floor Coverings International Taps Response Labs as new Brand Agency Partner
Response Labs is thrilled to announce our partnership as the Brand Agency of Record for Floor Coverings International (FCI). FCI is a leading flooring company known for its service-first and innovative approach offering a diverse range of high-quality flooring solutions. They have an aggressive growth goal over the next few years and a clear plan. […]
Response Labs Grows its Client Service Team
Welcome the Newest Member of Our Team, Isabel! Isabel Hodes joins us as our newest Associate Account Director on our Client Service team. She brings us 13 years of marketing and agency experience in both technical and human-centered marketing efforts. Get to Know Isabel 🗣️ Team, Brand, and Strategy Advocate 🐾 Lover of Animals 👑 […]
The Power (and ROI) of Telling Customers Thank You
Our latest controlled marketing experiment reveals the results of a recent holiday campaign for one of our restaurant clients. We decided to test the impact of a thank-you email to customers on dining behavior. Our test showed that this simple gesture led to a whopping 24.73% increase in net sales within just 24 hours for […]
