In a time of increased focus on data permission, privacy, and security, using double opt-in permission shows your customers that you respect the information you’re receiving. There are many benefits to double opt-in permission, including increased marketing effectiveness, improved deliverability, and data management. When working with clients on their email marketing strategies, this is often […]
Five Things Every Great Landing Page Needs to Have
Landing pages are crucial elements of any digital marketing campaign. These pages encourage users to take specific actions that would convert them into a customer or a subscriber. At Response Labs, we recognize that a landing page is a critical juncture point of a digital marketing campaign where a lead or prospect could either disappear […]
Using Customer Personas to Build Better and More Efficient Marketing Campaigns
Customer personas are data and research-informed representations of a business’ top or ideal customers. Personas are crucial tools for marketers, as they both drive and inform strategy. At Response Labs, we take a unique approach with each of our clients to help them understand their ideal customers, leverage data to build effective personas and execute […]
Controlled Experiments at Response Labs
At Response Labs, our focus is data-driven decision making, and our motto is Make Every Message Matter. A big way that we put this into practice is by identifying optimizations for email, push, and media campaigns for our clients through the use of randomized controlled experiments. Randomized controlled experiments such as A/B tests, split tests, […]
Using Behavioral Economics to Improve your Omnichannel Programs
Behavioral economics is a way of studying how our brains, feelings, and relationships affect how we make decisions about money. It examines how people make decisions in real-world situations, rather than assuming they behave rationally, always making the best decisions for their financial interests. Using behavioral economics in marketing can improve results by understanding (and […]
Leveraging CRM to Support an Omnichannel Campaign
A personalized customer experience is no longer just preferred, it is expected. If advertisements aren’t relevant to the consumer, they are disregarded. The good news? The current state of the digital marketing world allows for advertisers to make this type of “wasted impression” nearly obsolete. The following questions will help determine whether your marketing efforts […]
Data Investigations – Part 5: Consider breaking the data processing into multiple steps.
From emails to chains of SQL queries, having a multi-step list is a great best practice to follow when things are breaking, but should be working. Building a beautiful, but complex code, where multiple requirements are accomplished in a few lines of code may seem like an efficient approach, but sometimes the best solution is […]
Data Privacy Policy Updates (March 2023 Edition)
On January 1, 2023 Virginia’s Consumer Data Privacy Act (CDPA) went into effect. It joins California’s Consumer Privacy Act (CCPA) as the only states with such legislation. In this March 2023 round up, we’ll cover a few updates since the CDPA went into effect, CDPA impact on marketers, along with some key takeaways for handling […]
Preparing Digital Advertising for a Global Recession
While the world collectively sighed a breath of relief as the pandemic subsided heading into 2023, it simultaneously readied itself to weather the storm of a looming recession. The pandemic had a profound impact on the global economy with some industries greatly benefiting, while others virtually stood at a standstill. However, the likely 2023 recession […]
Data Investigations – Part 4: Turn It Off And On Again
Last time on Dr. Frankendata, we talked about finding the break by asking, “where does the data stop behaving?” to help guide us towards a solution. In this next step, we hone in on the time honored strategy that continues to work an embarrassingly large amount of the time – turning it off and on […]
