Marketing for loyalty programs is one of the main focuses at Response Labs so we’re always keeping a pulse on what the trends are saying and what consumers are really doing. Shopkick recently released a short ebook covering the revolution of Customer Loyalty. It’s not...
Knowing, comprehending and utilizing the personal differences between your audience to advertise the most relevant messaging will give your company the advantage over competition not doing so. In the restaurant industry, specifically quick service restaurants (QSRs), 1-2 additional visits per month of your top customers...
We are excited to officially announce that Response Labs is now working with Outback Steakhouse. We are developing new initiatives to drive engagement and activation of their brand and loyalty marketing programs. Our primary focus is the email channel and using data intelligence and segmentation...
What are the communication trends in digital marketing so far in 2019? To sum it up: Be adaptive. It doesn’t matter who your consumer is, reaching them and earning a share of their attention has never been more difficult because every week it seems something...
As an email developer at Response Labs, my job is comprised of two main parts: email development and watching industry trends. The latter part actually contains two elements, the first being watching for new coding techniques and trends as email service providers slowly adopt more...
Instead of marketing “at” the fans, what if we marketed “about” and “for” our fans? This was the premise of a recent American Marketing Association lecture by Meredith Oliver. One of the reasons why this type of approach works is because audiences are constantly being bombarded...