Marketing

19 Mar How We Sold More Groceries With SMS Marketing

Posted at 16:35h in CRM Strategy, Loyalty, Marketing, SMS Marketing by Andy Locke 0 Comments

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Ongoing optimization can directly result in sales. When email plateaued Hannaford Supermarkets turned to sms marketing to drive conversions....

19 Feb CRM = Commitment Required MAX

Posted at 09:54h in CRM Strategy, Loyalty, Marketing by Dan Dawes 0 Comments

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The CEO of Response Labs discusses the effort required to establish a successful CRM program – which includes commitment, discipline and no excuses....

28 Jan A Conversation About Conversational Marketing

Posted at 12:58h in Loyalty, Marketing by Tim Hart 0 Comments

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Learn more about "Conversational Marketing" and how companies are taking this marketing tactic and using it to fill gaps in the customer journey....

23 Oct Four Takeaways from Litmus Live 2019

Posted at 16:49h in Email, Events, Marketing by Tim Hart 0 Comments

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Response Labs recently had the honor of attended this year's Litmus Live. Email Developer, Tim Hart, took away these 4 email insights....

15 Oct Communicating the Value of Artificial Intelligence (AI) to Your Clients

Posted at 14:04h in CRM Strategy, Email, Loyalty, Marketing by Hannah Butler 0 Comments

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Learn a few of the ways Response Labs uses Artificial Intelligence to excel their marketing campaigns....

CRM Implementation is about more than just technology--it's about the people

19 Aug Focus On This For Successful CRM Implementation

Posted at 11:50h in CRM Strategy, Marketing by Dan Dawes 0 Comments

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Dan Dawes discusses the key to a successful CRM implementation in this article he wrote for the Baltimore Chapter of the American Marketing Association....

14 Jul Voice and Email – An Odd Couple: Email’s Place With Voice Assistants

Posted at 10:21h in Email, Marketing by Tim Hart 0 Comments

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What is email's place with voice assistants? Plus, tips on coding marketing emails to optimize their use with the latest technology....

women shopping at grocery store for consumer packaged goods

27 Jun 5 Ways to Drive CPG Customer Loyalty

Posted at 18:35h in CRM Strategy, Loyalty, Marketing by Jen Aldinger 0 Comments

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Today’s consumer has high expectations of the products they purchase & brands to whom they are most loyal. This study discusses 5 ways to drive that loyalty....

21 Jun Customer Segmentation For Quick Service Restaurants

Posted at 10:40h in Casual Dining, Marketing, QSR and Fast Casual by Response Labs 0 Comments

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Customer segmentation for quick service restaurants, showcased in recent study featured in QSR magazine, highlights key breakdown for audience targeting....

outback steakhouse steak lobster beer salad

10 Jun Outback Steakhouse Selects Response Labs To Bolster Brand & Loyalty Marketing Programs

Posted at 15:53h in Casual Dining, Company News, CRM Strategy, Loyalty, Marketing by Andy Locke 0 Comments

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Response Labs will focus on driving engagement and activation of Outback Steakhouse® customer-targeted brand and loyalty marketing via digital channels and data intelligence....