Baltimore Innovation Celebration 2020 is a one-day virtual conference focused on local companies & good news stories from the pandemic.
RFM & Lookalike Audiences: What If You Could Clone Your Best Customers?
The RFM Analysis is a great tool for prospecting, not just win back and loyalty campaigns. Use a lookalike audience in Google, Facebook or LinkedIn to find new customers.
[Newsletter] Into The Unknown: Planning For The Months Ahead
Our newsletter from June 2020 highlights planning for the unknown & the value of marketers to lead the way. Plus, 4 keys to restaurant marketing & CCPA.
Response Labs Wins Best Email Marketing Campaign
The AMA Baltimore MX Award was awarded to our team last night for our email campaign work with Outback Steakhouse®.
Consumer Experience During COVID-19 for Restaurant Takeout and Delivery
Consumer experience during COVID-19 for restaurant takeout and delivery shows signs of promise, insight and surprise based on our May 2020 survey.
Restaurant Marketing During COVID-19: The 4 Keys to Success
Restaurant marketing during COVID-19 is a daunting challenge. Our survey of consumers unveiled 4-keys to success for QSR & FSR marketers.
[Newsletter] Email In The Time of COVID-19, QSR/FSR Customer Survey, New Skills
The Response Labs team is adjusting to the “new normal” a little more each day. Our team has used this time at home to develop new life skills, but none as impressive as one Client supporting the manufacturing of PPEs. Read about that and more in this month’s newsletter.
Understanding the California Consumer Privacy Act (CCPA)
Jeffrey Rudolf discusses the California Consumer Privacy Act (CCPA) as a guest writer for the Baltimore Chapter of the American Marketing Association.
Mitigating the Spam Risk in COVID-19 Emails
COVID-19 emails with a 60% open rate for a reputable east coast grocer were landing in Gmail’s Spam folder. We identified the issue & here’s how we fixed it.
Isaiah Industries Develops “Crazy Viral” Flexible Metal Nose Bridge For Handmade Face Masks
Metal nose bridge production for handmade face masks was not in the plans for metal roofing manufacturer Isaiah Industries. COVID-19 changed all that.
