At Response Labs, our mission is to help clients forge more meaningful relationships with their customers through digital marketing and data intelligence. To do so, we leverage industry-leading marketing platforms (i.e., Salesforce Marketing Cloud, Cheetah Digital, etc.) managed by a tight-knit group of subject matter experts (SMEs), architects, and developers who work closely with all […]
RFM Analysis for More Effective Messaging During COVID-19
An RFM analysis of transactional data provides a comprehensive view of customer behavior, but when COVID-19 disrupts the norm, how do you adjust it?
Migration to Salesforce Marketing Cloud (SFMC): Plan & Process Key To Migrating Four Grocers At One Time
Migration to Salesforce Marketing Cloud (SFMC) for just one business can be daunting. But four? At one time? That was the request and here’s how we successfully did it.
[Newsletter] Into The Unknown: Planning For The Months Ahead
Our newsletter from June 2020 highlights planning for the unknown & the value of marketers to lead the way. Plus, 4 keys to restaurant marketing & CCPA.
