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At Response Labs, our mission is to help clients forge more meaningful relationships with their customers through digital marketing and data intelligence. To do so, we leverage industry-leading marketing platforms (i.e., Salesforce Marketing Cloud, Cheetah Digital, etc.) managed by a tight-knit group of subject matter experts (SMEs), architects, and developers who work closely with all departments within the company to provide world-class service for our clients. Each individual brings a depth of experience and unique set of skills. With their powers combined, they are the RL Production Team!
The Production Team consists of tech-savvy innovators spanning various industries and technological backgrounds. Within the Production team are two sub-divisions: Solutions and Campaign Operations. Managed by Steve N. York, our Director of Marketing Technology, both teams work hand-in-hand with other RL departments. Steve aligns the team’s objectives to support the goals and needs of our clients and the organization.
Co-founder and CTO, Brian E. Langston, who started the Production Team, now oversees RL’s IT and technology operations. Brian’s expertise in platform architecture, programming, coding, and the Salesforce ecosystem paved the way for the company’s growth in the CRM and digital marketing space. Under his leadership, the Production Team continues to expand its capabilities, improve its methods and drive innovation.
Solutions
The Solutions team are architects working collaboratively to develop innovative solutions from a full-stack technology standpoint. They are the resident SMEs responsible for end-to-end development and implementation of digital marketing automation, journeys, and custom solutions in platforms such as Salesforce Marketing Cloud, Cheetah Digital, and others. They can translate business requirements and provide sophisticated solutions leveraging technology stacks and platform capabilities to satisfy the needs of our clients. They can do everything from data modeling and complex segmentation to dynamic content communication and lifecycle journey development!
Campaign Operations
The Campaign Operations team are seasoned developers responsible for the production and deployment of multi-channel digital marketing campaigns on behalf of our clients. Creating custom, mobile-optimized email templates, developing and maintaining landing pages and websites, and deploying multi-channel campaigns that include email, SMS and mobile push messaging – the Campaign Operations team are process-driven experts who can be relied upon to get the job done! They are email experts and stay up to date with email marketing best practices.
Meet the Production Team Members
Steve N. York
Director of Marketing Technology
- 12+ years of digital marketing experience
- Ex-Salesforce Marketing Cloud Technical Consultant with a decade of platform-related experience
- Certified Salesforce Marketing Cloud Email Specialist
- Manages the day-to-day operations of the RL Production team
- Core Strengths: Salesforce Marketing Cloud platform knowledge, data architecture, full-stack engineering with a focus on frontend development (HTML, CSS, and JavaScript), REST API development. Worked for and with multiple enterprise clients spanning industry verticals, including finance, pharmaceuticals, retail, consumer goods and services, and more.
Jeffrey Rudolf
Co-Founder & Sr. Solutions Architect
- 20+ years MarTech industry experience
- 4x Certified Salesforce Marketing Cloud Champion
- Enterprise data-driven marketing automation for brands like Sony PlayStation, Groupon, Sonic Drive-in, and Liberty Mutual
- Core Strengths: Complex problem solving, data forensics, platform architecture, full-stack development, SFMC Administration, and SFMC studios and builders including Push, Mobile Connect, Email Studio, Einstein, Journey Builder, Automation Studio, and CloudPages
Christopher Kayser
Sr. Solutions Architect
- 8 + years in email marketing with a heavy focus on projects and data
- Certified Salesforce Marketing Cloud Administrator
- Certified Salesforce Marketing Cloud Email Specialist
- Core Strengths: Problem-solving, system architecture, SQL for data manipulation, processing, and investigations, Salesforce Marketing Cloud automation and journey development
Tim Hart
Sr. Email Developer
- 16 years of email experience
- Certified Salesforce Marketing Cloud Email Specialist
- Litmus Certified Email Designer/Developer
- Core Strengths: Design, development, and deployment of email marketing campaigns and websites. Trusted HTML, CSS, and Photoshop wizard servicing various industries, including non-profit, professional organizations, travel, entertainment, sports, consumer goods, and more.
Nick Mello
Email Developer
- 7 years of experience in email development and delivery
- Litmus Certified Email Designer/Developer
- Salesforce Trailhead Ranger
- Core Strengths: Development and deployment of email, SMS, and mobile push campaigns servicing various industry verticals spanning higher education, non-profit and professional organizations, entertainment, and consumer goods.
Brian E. Langston
Co-founder & Chief Technology Officer
- 20+ years MarTech industry experience
- Salesforce Marketing Cloud solutions architect
- Full-stack web application developer
- Data analyst versed in Python, R and Tableau
- SQL Expert
- Core Strengths: Platform architecture, Data processing, normalization and management, SFMC studios and builders Automation Studio, Journey Builder, Push, Mobile Connect, Email Studio (including triggered emails), Advertising Studio, MC Administration/Settings, Web application development, Client-side JavaScript
