In CRM and loyalty marketing, we talk a lot about personalization, the idea of making communications to a customer as specific as possible to that individual. It can be as simple as inserting personal details like name or reward points balance into an email. Or it can be as complex as a series of attributes […]
Christopher Kayser brings exceptional problem-solving skills to Response Labs as a Solutions Architect in Salesforce Marketing Cloud.
Leigh Jacobs will lead the digital and programmatic advertising media division as Media Director—a key move that increases our ability to deliver incredible results for our clients.
Zero party data, personalization, privacy & digital marketing—watch industry experts discuss these topics in panel moderated by Response Labs as part of Baltimore Innovation Week 2021.
You may be familiar with the adage, “Don’t ask someone to marry you on the first date.” We throw that around often when discussing how to effectively build strong relationships with customers. Often, we focus so much on the end goal—click, conversion, sale—that we forget about the steps necessary to warrant a commitment. Developing a […]
We are excited to announce that Response Labs is now working with HMR Weight Management Services (HMR). We are driving deeper activation of the Salesforce Marketing Cloud platform to drive program engagement, as well as new initiatives to activate HMR’s marketing programs. Our primary focus is the email channel and using data intelligence and segmentation […]
Email continues to be a marketing channel that brands rely on to connect directly with their customers. The more data that becomes available, the better the customer experience can be tailored to the individual. However, not all subscribers read and click every email they receive—society would come to a grinding halt if that occurred. A […]
Please welcome our newest Account Supervisor, Lauren Yoffe, to the Response Labs team. In her role, she will manage client relationships, help drive and execute ideas and initiatives, and oversee daily tasks for clients. She was previously the Marketing Automation Specialist at Alliance Franchise Brands. In that role, she oversaw the email marketing program, databases, […]
Baltimore Innovation Celebration 2020 is a one-day virtual conference focused on local companies & good news stories from the pandemic.
How soon a customer dines at your restaurant after it reopens may indicate when they’ll dine again–here’s how to use that data to get them to return to you.