In March 2025, one of our clients faced a serious email deliverability issue: Microsoft domains were outright blocking or filtering emails—resulting in zero inbox delivery. At the same time, other domains showed troubling engagement trends and rising bounce rates. It was a red flag for a sender reputation problem that demanded swift and strategic action. […]
Customer-Centric Strategy Is More Than Just Personalization
The concept of a customer-centric strategy has evolved beyond traditional personalization, embracing advanced technologies and a deeper understanding of customer relationships. While personalization—tailoring communications to individual customers—remains vital, it’s now considered a component of a more comprehensive, customer-centric marketing approach. What Does It Mean to Be Customer-Centric? Adopting a customer-centric mindset requires brands to shift […]
Ad Agencies Using AI: How We Created a Year in Review Generator with Anthropic
Artificial intelligence (AI) has revolutionized the marketing world, but it takes a strategic approach to harness its potential in ways that are both functional and creative. At Response Labs, we embraced this challenge by developing a “Year in Review” generator using Anthropic’s AI capabilities. This innovative tool allows us to deliver personalized, humorous, and engaging […]
Building Brand Awareness for Franchise Success: Why It’s Essential
In the competitive landscape of franchising, brand awareness can be a game-changer. Franchise models are often built with a strong focus on lead generation, as converting prospects into customers is crucial for local franchisees. However, to truly maximize growth potential, franchise businesses must prioritize brand awareness. Establishing familiarity with a brand before customers are ready […]
From Spartan to Sprouting: How Plants Breathe Life into the Response Labs Baltimore Office
Here at Response Labs, we understand the power of a dynamic and inspiring workspace. When we first moved into our Baltimore office, it felt a bit…well, sterile. We craved a touch of nature, a way to bring the outdoors in and inject some vibrancy into our daily grind. Enter The Plant Connection, our partners in […]
Do Top Loyalty Members Need Discounts?
Discounts can be a double-edged sword. They drive sales, but overuse can erode profit margins and cheapen the perceived value of your brand. So, when it comes to your top loyalty members, should you keep the discounts flowing freely? And if not discounts, then what? The Case for Continued Discounts The Downsides of Discount Dependence […]
How Many Marketing Technology Platforms Do You REALLY Need?
In today’s digital marketing landscape, countless marketing technology platforms and tools vie for your attention. With so many options, it’s easy to fall into the trap of “more is better.” But before agreeing to multi-year agreements, consider how many platforms you really need. (Spoiler alert: it depends) Here’s a guide to help you find the […]
These Are Our People: Five Key Takeaways From Loyalty Expo
We spent 3-days in Orlando, Florida and did not come home with mouse ears, a lightsaber, or a wand those chose us. We did come home with, however, a renewed sense of excitement for the work we are doing at Response Labs. Here are five key takeaways from our experience at the 2024 Loyalty Expo.
Can We Change Restaurant Visitation Habits? A Case Study in Sunday Visits
If someone never visited a restaurant on a particular day of week, can we change that behavior and drive them to do so? That was a question we faced when taking on the task of increasing Sunday visits to our Client’s restaurants earlier this year.
Congratulations to Amy Gosen and Jen Aldinger, Our 2022 Impact Award Winners
Looking back, 2022 was chock full of great clients, great work, and some great wins at Response Labs. We ended the year in style with a celebration fit for our exceptional team of RLers. We capped off the evening by introducing a new, annual award that celebrates those whose contributions have truly stood out in […]
