Over the summer, Apple unveiled its next-generation mobile operating system, iOS 16. And with it came some new features and changes that affect the way marketers can interact with consumers. Apple is emphasizing increased security and the ability for iPhone users to personalize their mobile experience. Noteworthy for brands are the updates to iPhone’s lock […]
How To Maximize Your Salesforce Marketing Cloud Investment
You’ve made the Salesforce Marketing Cloud investment and now it’s time put this powerful enterprise platform to work. Here are some tips to get you started.
Email Deliverability: Making It to the Inbox
Are subscribers seeing your email? It is an important and often overlooked question. Deliverability monitoring is the answer. Before assessing email engagement and ROI, marketers need to ensure their campaigns are making it to recipient inboxes. Deliverability measures their ability to do just that. A combination of factors influence this metric, including delivery rate, subscriber […]
Understanding the California Consumer Privacy Act (CCPA)
Jeffrey Rudolf discusses the California Consumer Privacy Act (CCPA) as a guest writer for the Baltimore Chapter of the American Marketing Association.
