With over nine years of marketing strategy, sales and media experience, Elizabeth “Liz” Woods joins Response Labs as Media Supervisor. “Her plethora of knowledge and competencies, along with her positive attitude, makes Liz an exceptional fit for our growing agency,” shared Media Director, Leigh Jacobs. “I’m thrilled to have Liz on our newly-established Media team!” Through […]
As a new brand, Kradle CBD for Dogs was just gaining traction in the marketplace. Awareness growth and an aggressive sales target meant the brand was willing to spend on digital marketing to generate sales. However, an initial campaign showed low sales results from a high spend, without accurate attribution of sales to marketing dollars. The […]
Consumer experience during COVID-19 for restaurant takeout and delivery shows signs of promise, insight and surprise based on our May 2020 survey.
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Instead of marketing “at” the fans, a recent American Marketing Association lecture got us thinking about creating an audience of superfans.
Technology is supposed to support your loyalty program. But if you’re going to adopt technology, you actually need to use it.
Social media CRM can play an important role in your marketing plans and business from lead generation to nurturing and customer service.