Sydney will manage the account relationships that stem from our increased suite of omnichannel offerings for clients through digital media.
Leigh Jacobs will lead the digital and programmatic advertising media division as Media Director—a key move that increases our ability to deliver incredible results for our clients.
Please welcome our newest Account Director, Amanda Coffin, to the Response Labs team. In her role, she will lead the strategic direction of Client CRM and loyalty marketing programs, provide insight and analysis on existing campaigns, and lead strategic planning for Clients. With 8+ years of agency experience and 15+ years of marketing experience, she […]
We are excited to announce that Response Labs is now working with HMR Weight Management Services (HMR). We are driving deeper activation of the Salesforce Marketing Cloud platform to drive program engagement, as well as new initiatives to activate HMR’s marketing programs. Our primary focus is the email channel and using data intelligence and segmentation […]
Response Labs is excited to announce Jen Aldinger’s promotion to Partner. In her role as Director of Client Service, Jen’s perspective and vision for her clients embodies that of Response Labs as we aim to Make Every Message Matter in everything we do. Her leadership and passion inspires those around her to deliver their best […]
Please welcome our newest Account Supervisor, Lauren Yoffe, to the Response Labs team. In her role, she will manage client relationships, help drive and execute ideas and initiatives, and oversee daily tasks for clients. She was previously the Marketing Automation Specialist at Alliance Franchise Brands. In that role, she oversaw the email marketing program, databases, […]
Baltimore Innovation Celebration 2020 is a one-day virtual conference focused on local companies & good news stories from the pandemic.
Our newsletter from June 2020 highlights planning for the unknown & the value of marketers to lead the way. Plus, 4 keys to restaurant marketing & CCPA.
The Response Labs team is adjusting to the “new normal” a little more each day. Our team has used this time at home to develop new life skills, but none as impressive as one Client supporting the manufacturing of PPEs. Read about that and more in this month’s newsletter.
Response Labs will focus on driving engagement and activation of Outback Steakhouse® customer-targeted brand and loyalty marketing via digital channels and data intelligence.