A personalized customer experience is no longer just preferred, it is expected. If advertisements aren’t relevant to the consumer, they are disregarded. The good news? The current state of the digital marketing world allows for advertisers to make this type of “wasted impression” nearly obsolete. The following questions will help determine whether your marketing efforts […]
New & Industrious D.C. Metro Area Office for RL Media Team
We recently opened a new satellite location in Arlington, Virginia, just across the Potomac River from Washington, D.C. Thanks to our real estate friends at Industrious, our Media Team now has a dedicated office with all the best technology hookups and amenities galore. The building itself is set in the bustling and beautiful Clarendon town […]
Nielsen Forecasts Rise in 2023 Digital Media Budgets
Changes merely discussed for some time now are coming to fruition and in a big way. Advertisers at large are planning to move away from linear TV buys toward digitally focused channels. Historically, linear TV has allowed brands to cast a wide net in terms of their reach, but with minimally qualified targeting opportunities and […]
