Floor Coverings International Taps Response Labs as new Brand Agency Partner

Response Labs is thrilled to announce our partnership as the Brand Agency of Record for Floor Coverings International (FCI). FCI is a leading flooring company known for its service-first and innovative approach offering a diverse range of high-quality flooring solutions. They have an aggressive growth goal over the next few years and a clear plan. We are honored to be tapped to bring their vision to life. Response Labs’ support includes launching a new-to-the-brand omnichannel awareness marketing campaign encompassing brand positioning, full-funnel paid media, CRM, and creative. 

This significant opportunity encompasses the following responsibilities.

• Full-funnel, cross-channel paid media strategy, execution, and management.
• Content strategy, creative design, copywriting, and execution across omnichannel platforms and mediums such as digital media assets, website content, and email collateral.
• Platform management and stewardship of FCI’s instance of Salesforce Marketing Cloud, of which Response Labs is a certified partner.
• Customer data analysis and segmentation strategies, plus regular reporting and recommended optimizations.
• Recommendations for customer segment-based campaign strategies, optimizations, testing plans, and offer strategies.

We’re incredibly excited to join a company with high-reaching business and marketing goals who are looking to take their awareness, market presence, and profits to the next level. Especially a company that is invested in making data-informed marketing decisions and driving innovation in their industry. We are inspired by the support they offer to their Franchise Owners and the commitment they’ve made to smart and substantial growth.

Jen aldinger – partner & Director of client service

FCI provides an unparalleled customer experience in flooring projects from selection to installation. With an innovative Mobile Flooring Showroom® experience, FCI provides customers with a full shopping experience in their own homes. With industry-leading floor covering brands, free design consultations, first-to-market styles, superior service, and expert product and installation knowledge, FCI offers authentic value to all our customers. 

Our team is thrilled to partner with an agency that has deep experience in data-driven omnichannel marketing. As our brand navigates a refreshed identity and ambitious goals for the future, we need a partner who will help us build upon and elevate our marketing. Response Labs is just that partner.

Stacey Vogler – FCI Chief Marketing Officer

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Response Labs is the premier customer relationship management (CRM) and loyalty marketing agency. The agency’s talented team of innovative digital marketing experts delivers data-driven, personalized messaging at scale to increase engagement and fuel revenue growth. They’re experts in data science, media, technology, and creativity. Response Labs loves helping brands build meaningful connections with their customers. Their purpose is to Make Every Message Matter™.  Learn more about how they do that by visiting their website, https://www.responselabs.com/. 

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Floor Coverings International (FCI) stands at the forefront of the flooring industry, offering a comprehensive range of innovative and high-quality flooring solutions. Unlike traditional flooring companies, FCI brings the showroom directly to the customer’s doorstep, allowing clients to explore a wide array of flooring options in the comfort of their own homes. The company is known for its extensive selection of materials, including hardwood, carpet, tile, and luxury vinyl, catering to diverse tastes and style preferences. Backed by a team of skilled professionals, FCI not only provides top-notch products but also ensures expert installation, resulting in beautifully finished spaces that exceed customer expectations. Learn more about FCI at https://floorcoveringsinternational.com/about-us/.