Thanks to a strong performance at the box office and a juggernaut marketing strategy, Barbie is everywhere right now. The iconic, decades-old brand simultaneously reinvented itself with a 2023 blockbuster hit movie while building upon a loyal customer base and reputation. Of course, having a healthy marketing budget, say $150 million, also helps. Still, there […]
Key Data Metrics to Measure at Each Stage of the Marketing Funnel
In the world of digital marketing, data is an invaluable asset that provides insights into consumer behavior, helps optimize marketing strategies, and drives business growth. At each stage of the marketing funnel, different data metrics play a crucial role in understanding and measuring the effectiveness of your efforts. In this blog post, we will explore […]
Why you Should Invest More in Re-Engagement Marketing Tactics
When businesses focus on acquiring new customers, sometimes they end up overlooking the untapped potential of re-engaging with their existing customer base. Re-engagement marketing strategies offer a valuable and often underutilized opportunity to reignite customer interest, enhance brand loyalty, and drive growth. In this blog post, we will delve into the significance of re-engagement marketing […]
CDP vs. CRM for Enhancing Loyalty Marketing
Customer loyalty is a crucial factor for sustained success. Many organizations use Customer Data Platforms (CDPs) and Customer Relationship Management (CRM) systems to cultivate and retain loyal customers. Although both CDPs and CRMs play vital roles in managing customer data, they serve distinct purposes and offer unique capabilities. In this blog post, we will delve […]
How to Measure Customer Loyalty
In today’s competitive business landscape, customer loyalty plays a pivotal role in the success and growth of any company. To thrive, businesses must understand their customers’ loyalty levels and find ways to enhance them. In this article, we will explore three key metrics: Net Promoter Score (NPS), customer retention rate, and customer lifetime value (CLV), […]
Response Labs is a 2023 Inc. Magazine Best Workplace Winner!
Being recognized as one of the best workplaces in the country is a significant milestone that reflects the hard work and dedication of every team member at Response Labs. It is a testament to our focus on building a supportive work environment where our team feels valued, engaged, and empowered to do their best work. […]
ZIPS Cleaners® Taps Response Labs to Steward and Enhance Omnichannel CRM
BALTIMORE, MD, May 4, 2023 – ZIPS Cleaners, a business that disrupted and optimized the dry cleaning and laundry industry, is entrusting stewardship of their HubSpot CRM platform and strategy and programmatic paid media efforts to Response Labs. With a desire to establish a more personalized, omnichannel experience for their customers, this exciting responsibility spans […]
Communicating With Our Clients In Times of Crisis
Here is how we approach discussing CRM and digital marketing with our Clients to help them weather the storm.
What’s Important to Consumers for Food Takeout/Delivery During COVID-19
The restaurant industry may be in crisis mode right now, but proper safety and communication during this time is the key to driving ongoing customer loyalty.
How We Sold More Groceries With SMS Marketing
Ongoing optimization can directly result in sales. When email plateaued Hannaford Supermarkets turned to sms marketing to drive conversions.
