Response Labs Becomes Acai Bowl Leader Playa Bowls’ First-Ever Agency of Record

Response Labs is delighted to announce that it will serve as the Agency of Record for Playa Bowls, the origins, and now leader, in the acai bowl space. Playa Bowls began with a pair of blenders, a patio table, and a fridge in Belmar, New Jersey, and has since grown to 200+ stores and thousands of employees. The brand has an impressive vision for continued growth and its commitment to bringing joyful, healthy, and delicious food to the table.

We are excited to be trusted to take their vision to the next level. Response Labs’ support includes building upon and enhancing Playa Bowls’ robust loyal customer base through Loyalty and CRM leadership, paid media strategies to grow Playa Bowls ownership in the category, campaign creative strategy, and customer data stewardship.

We are thrilled to join Playa Bowls on their growth journey. Playa Bowls is a brand that embodies vitality, community, and a commitment to wellness. Partnering with a brand that shares our dedication to data-driven strategies, an openness to innovation and a super fun approach to product is incredibly exciting. We look forward to leveraging our expertise to help Playa Bowls achieve their ambitious marketing goals and bring Pineappleland to everyone.

Jen aldinger – partner & Director of client service

Playa Bowls redefines the culinary experience with its fresh and authentic approach to healthy living. Offering a diverse array of acai bowls, smoothies, and other nourishing delights, Playa Bowls elevates wellness to an art form, delivering an authentic taste of endless summer vibes with every bite. Each visit to a Playa Bowls location is a journey into vibrant flavors and wholesome ingredients sourced sustainably. With a commitment to quality and community, Playa Bowls creates a welcoming atmosphere where customers can indulge in delicious creations that fuel both body and spirit. Playa Bowls is not just a destination but a lifestyle that celebrates vitality and fun.

Our team was looking for an agency that could serve as a strategic thought partner for omnichannel marketing with loyalty expertise. Response Labs fits the bill and then some, bringing deep experience in dining-focused loyalty programs, a data-driven approach to CRM, incredible digital paid media expertise, and creative talent. We’re incredibly excited to partner with Response Labs as we seek to take this brand to the next level.

Nicolle Dubose – playa bowls Chief Marketing Officer

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Response Labs is the premier customer relationship management (CRM) and loyalty marketing agency. The agency’s talented team of innovative digital marketing experts delivers data-driven, personalized messaging at scale to increase engagement and fuel revenue growth. They’re experts in data science, media, technology, and creativity. Response Labs loves helping brands build meaningful connections with their customers. Their purpose is to Make Every Message Matter™.  Learn more about how they do that by visiting their website, https://www.responselabs.com/. 

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Playa Bowls is a vibrant and fresh brand known for its fresh and flavorful acai bowls, smoothies, and other healthy treats. With a commitment to using only the highest quality ingredients sourced sustainably, Playa Bowls offers customers a delicious way to nourish their bodies. Whether it’s a refreshing pitaya bowl topped with fresh fruit or a creamy smoothie packed with antioxidants, Playa Bowls aims to provide a delightful experience for health-conscious consumers. Their dedication to promoting wellness and community shines through their colorful and inviting locations, creating a welcoming atmosphere for customers to enjoy their tasty creations. Learn more about Playa Bowls and explore their menu offerings at https://www.playabowls.com/.