In today’s fast-paced business landscape, retaining customers is more crucial than ever. Enter Artificial Intelligence (AI), revolutionizing Customer Relationship Management (CRM) systems and redefining how businesses approach customer retention. In this blog post, we’ll uncover the power of AI-driven techniques like predictive analytics, personalized communication, and dynamic content recommendations, offering actionable insights for businesses eager […]
Programmatic Advertising in Omnichannel Marketing
In today’s highly connected world, consumers interact with brands on multiple devices and platforms, both online and offline. So it’s no surprise that the term “omnichannel” has been making waves in the marketing and advertising industry. At Response Labs, we’re making omnichannel a reality for our clients. Omnichannel is the use of multiple touchpoints in […]
The Latest Data Privacy Policy Updates for Marketers
On January 1, 2023, Virginia’s Consumer Data Privacy Act (CDPA) went into effect. It joins California’s Consumer Privacy Act (CCPA) as the only state with such legislation. In this August 2023 round-up, we’ll cover a few updates since the CDPA went into effect, CDPA’s impact on marketers, and some key takeaways for handling and implementing […]
Preparing Digital Advertising for a Global Recession
While the world collectively sighed a breath of relief as the pandemic subsided heading into 2023, it simultaneously readied itself to weather the storm of a looming recession. The pandemic had a profound impact on the global economy with some industries greatly benefiting, while others virtually stood at a standstill. However, the likely 2023 recession […]
Data Investigations – Part 4: Turn It Off And On Again
Last time on Dr. Frankendata, we talked about finding the break by asking, “where does the data stop behaving?” to help guide us towards a solution. In this next step, we hone in on the time honored strategy that continues to work an embarrassingly large amount of the time – turning it off and on […]
Putting Your Customer Data To Work For You
Email marketing is a crucial part of any business’s digital strategy. However, one of the biggest challenges marketers have is making the most of their customer data. This presentation, presented at Litmus Live, will walk you through the steps you can take to make your customer data work better for you. Whether you’re a beginner […]
BIW ’22 Response Labs’ Panel: Make Every Message Matter
One for the digital history books (guess that’d be the internet), Baltimore Innovation Week 2022 was an amazing weeklong event! Thanks to the heroic efforts of the ETC (Emerging Technology Center), the week brought together industry leaders across technology, science, education, start-ups, entrepreneurs, business, government, marketing, social activism, and everyone in between. The Response Labs […]
New & Industrious D.C. Metro Area Office for RL Media Team
We recently opened a new satellite location in Arlington, Virginia, just across the Potomac River from Washington, D.C. Thanks to our real estate friends at Industrious, our Media Team now has a dedicated office with all the best technology hookups and amenities galore. The building itself is set in the bustling and beautiful Clarendon town […]
CRM in a Cookieless World: Paid Media Solutions
Someone took all the cookies! Well, sort of. In 2020, Google announced that it will block third-party cookies from Chrome by 2023. What’s the impact to marketers and advertisers? For starters, some of the most effective digital advertising targeting methods won’t survive limitations across third-party cookies, or at the very least, will be greatly impacted. […]
Response Labs’ Media Team Grows With Addition of Elizabeth Woods
With over nine years of marketing strategy, sales and media experience, Elizabeth “Liz” Woods joins Response Labs as Media Supervisor. “Her plethora of knowledge and competencies, along with her positive attitude, makes Liz an exceptional fit for our growing agency,” shared Media Director, Leigh Jacobs. “I’m thrilled to have Liz on our newly-established Media team!” Through […]
