An RFM analysis of transactional data provides a comprehensive view of customer behavior, but when COVID-19 disrupts the norm, how do you adjust it?
Migration to SalesForce Marketing Cloud (SFMC) for just one business can be daunting. But four? At one time? That was the request and here’s how we successfully did it.
Our newsletter from June 2020 highlights planning for the unknown & the value of marketers to lead the way. Plus, 4 keys to restaurant marketing & CCPA.
The Response Labs team is adjusting to the “new normal” a little more each day. Our team has used this time at home to develop new life skills, but none as impressive as one Client supporting the manufacturing of PPEs. Read about that and more in this month’s newsletter.
COVID-19 emails with a 60% open rate for a reputable east coast grocer were landing in Gmail’s Spam folder. We identified the issue & here’s how we fixed it.