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Response Labs

Response Labs

The Digital CRM & Loyalty Marketing Agency

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Response Labs Background with blue data waves

Digital CRM & Loyalty Marketing
and Media Agency Available for
Prime and Subcontracting Awards

Our agency is built from an innovative team of curious problem solvers, passionate about connecting people and brands through digital marketing.

GSA Contract
Multiple Award Schedule

 As an approved GSA vendor, Response Labs has a data first mentality and focus primarily within the CRM and Loyalty Digital Marketing space. Our clients value our technical expertise and consultative nature where we aim to develop 1:1, meaningful relationships between clients and their customers by using data analysis and insights to fuel segmentation, target audiences, messaging, and frequency. As innovative, data-driven problem solvers for our Clients, Response Labs is the go-to digital media agency for gaining market share, customer acquisition, and retention, and ultimately driving sales.

Download our Capabilities Statement
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Core Competencies

Enterprise-Level Email

Deploy targeted campaigns to audiences of all sizes, with the ability to scale and grow reliably.

Cross-Channel Campaigns

Provide a consistent brand experience for your customers wherever they engage with your brand.

Data-Driven Media

Be where your customers are and programmatically deliver relevant messaging.

Creative Strategy & Design

Create meaningful brand experiences with compelling, data-driven digital campaigns.

Platform Integration

Build, integrate and automate for improved user experience and syncing across platforms.

Reporting & Analytics

Identify the details that matter most to deliver key learnings on campaign KPIs.

Contract Awarded Categories

541810 – Advertising Services

Definition: Services provided under this SIN will promote public awareness of an agency’s mission and initiatives, enable public understanding of complex technical and social issues, disseminate information to industry and consumer advocacy groups and engage in recruitment campaigns. Services include, but are not limited to the following components: advertising objective determination, message decision / creation, media selection, outdoor marketing and media services, broadcast media (radio, TV, internet and public service announcements), direct mail services, media planning, media placement services, advertising evaluation, related activities to advertising services.

Our Services: Utilize data in digital media to provide Clients a strategic advantage in their industry by delivering campaigns that provide results that meet or exceed the forecast. We specialize in fueling top-funnel marketing with qualified traffic and improving bottom-funnel conversions. Our strategic approaches are data-led to effectively support your marketing objectives. We harness the power of zero-party and first-party data coupled with partner data to drive personalized messaging at scale across digital channels and formats.

541613 – Marketing Consulting Services

Definition: Services include providing operating advice and assistance on marketing issues, such as developing marketing objectives and policies, sales forecasting, marketing planning and strategy, and development of multi-media campaigns.

Our Services: Experts in simplification of complex processes internally and externally. With an emphasis on business and marketing objectives and Client side processes, we develop intake systems and flows that allow for clear briefs and streamlined execution.

541910 – Marketing Research and Analysis

Definition: Services include customizing strategic marketing plans, branding initiatives, creating public awareness of products, services, and issues; targeting market identification and analysis, establishing measurable marketing objectives; determining market trends and conditions, identifying and implementing appropriate strategies, conducting focus groups, telemarketing, individual interviews, preparing/distributing surveys, and compiling/analyzing results, establishing call centers (in relation to services provided under this schedule).

Our Services: Establish a complete view of the customer through custom data models that consider all marketing touchpoint engagements (SMS, Email, Web, Social, Digital Media, Push), Transaction/Visit data and 3rd party appends to identify trends and segments. Once established, segments are measured frequently to understand the impact campaigns and initiatives have on segment behavior.

561920 – Conference, Meeting, Event and Trade Show Planning Services

Definition: Service include organizing, promoting, and/or managing events, such as business and trade shows, conventions, conferences, and meetings, project management, coordination and implementation of third party participation, collection management of third party payment for participation, liaison support with venue, audiovisual and information technology support, topic and speaker identification, site location research, reservation of facilities, on-site meeting and registration support, editorial services, automation and telecommunications support, design and editing productions; and mailing and other communication with attendees including pre/post meeting mailings/travel support and computer database creation.

Our Services: We have worked trade show event booths, promoting products, brands and services. We have also given on site technical demonstrations on various software & hardware. We can also provide clients with creative production of trade show booth materials.

541511 – Web Based Marketing

Definition: Services include, but are not limited to writing, modifying, testing, and supporting software to meet the needs of a particular customer. This can include website design and maintenance services, search engine development, email marketing, interactive marketing, web based advertising (including marketing and social media outlets), webcasting, video conferencing via the web, section 508 compliance, including captioning services, online media management; and related activities to web based services.

Our Services: We use data in digital media to provide clients a strategic advantage in their industry by delivering campaigns that provide results that meet or exceed the forecast. We specialize in fueling top funnel marketing with qualified traffic and improving bottom funnel conversions. We use strategy and data to buy the ads that effectively support your marketing objectives. We utilize the power of zero-party and first-party data coupled with partner data to drive personalized messaging at scale across digital channels and formats

Examples Include: 

  • Organic & Paid Channels
  • Search (Google Ads)
  • Social (Facebook, LinkedIn, etc.)
  • Display & Banner Ads (Google Ads)
  • Audio (streaming, podcasts, etc.)
  • Video (online, OTT, CTV, etc.)
  • Programmatic advertising (The Trade Desk)
541430 – Graphic Design Services

Definition: Services include planning, designing, and managing the production of visual communication in order to convey specific messages or concepts, clarify complex information, or project visual identities.

Our Services: Our Creative team works alongside our Clients’ internal marketing team members and external agencies. We complement ongoing initiatives, serve as creative consultants, advise on digital experience best practices, and lead out-of-the-box thinking. All creative designs align with brand guidelines and deliver seamless customer journeys. Expertise includes web, email, social, SMS, and other digital advertising campaign development,  CX/UX/UI, and creative strategy,  as well as digital media execution production, and vendor management.

Talk to us about:

Salesforce Marketing Cloud

  • CDP
  • Email Studio
  • Ad Studio
  • Mobile Connect
  • Journey Builder
  • Automation Studio
  • Interaction Studio
  • Intelligence (Datorama)
  • Cloud Connect
  • Sales Cloud
  • Tableau

Implementation & Migration

  • MarTech Stack Audits
  • Replatforming
  • Multi-cloud & Third Party Integrations
  • Enterprise CRM Architecting

Data Strategy

  • Data Science
  • Segmentation & Personas
  • Data Storytelling
  • Data Modeling
  • Dashboard Visualizations

Digital Media

  • Digital Planning & Buying
  • Programmatic Advertising
  • Paid Search & Social
  • Segmentation Targeting
  • CDP Integrated Audiences

Design & Development

  • Web, Email, Social & Digital Design
  • Web, Email, SMS & Push Production
  • Campaign Development & Management
  • Application Development
  • Testing & Optimization

Ready to talk?

Schedule a call with Dan Dawes, our CEO and chief Salesforce, CRM and Loyalty expert.

Schedule A Consultation
Dan Dawes, Founder and CEO of Response Labs

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