If you’ve been following along with our blog recently, you’ve heard all about the exciting RFM work we’re executing for Bloomin’ Brands’ own Outback Steakhouse. While we have touched on how the RFM analysis is generated and ways to use it, in this post we touch on using campaigns to confirm RFM segmentation. Understanding why […]
Baltimore Innovation Celebration 2020 is a one-day virtual conference focused on local companies & good news stories from the pandemic.
The RFM Analysis is a great tool for prospecting, not just win back and loyalty campaigns. Use a lookalike audience in Google, Facebook or LinkedIn to find new customers.
Response Labs email pro shares email coding tips for Microsoft Outlook, using fallback images and more to get as pixel perfect as possible.
How soon a customer dines at your restaurant after it reopens may indicate when they’ll dine again–here’s how to use that data to get them to return to you.
An RFM analysis of transactional data provides a comprehensive view of customer behavior, but when COVID-19 disrupts the norm, how do you adjust it?
Migration to SalesForce Marketing Cloud (SFMC) for just one business can be daunting. But four? At one time? That was the request and here’s how we successfully did it.
Our newsletter from June 2020 highlights planning for the unknown & the value of marketers to lead the way. Plus, 4 keys to restaurant marketing & CCPA.
The AMA Baltimore MX Award was awarded to our team last night for our email campaign work with Outback Steakhouse®.
Consumer experience during COVID-19 for restaurant takeout and delivery shows signs of promise, insight and surprise based on our May 2020 survey.