RFM Analysis for More Effective Messaging During COVID-19
An RFM analysis of transactional data provides a comprehensive view of customer behavior, but when COVID-19 disrupts the norm, how do you adjust it?
10 July, 2020
Migration to SalesForce Marketing Cloud (SFMC): Plan & Process Key To Migrating Four Grocers At One Time
Migration to SalesForce Marketing Cloud (SFMC) for just one business can be daunting. But four? At one time? That was the request and here's how we successfully did it.
08 July, 2020
[Newsletter] Into The Unknown: Planning For The Months Ahead
Our newsletter from June 2020 highlights planning for the unknown & the value of marketers to lead the way. Plus, 4 keys to restaurant marketing & CCPA.
30 June, 2020
Response Labs Wins Best Email Marketing Campaign
The AMA Baltimore MX Award was awarded to our team last night for our email campaign work with Outback Steakhouse®.
26 June, 2020
Consumer Experience During COVID-19 for Restaurant Takeout and Delivery
Consumer experience during COVID-19 for restaurant takeout and delivery shows signs of promise, insight and surprise based on our May 2020 survey.
29 May, 2020
Restaurant Marketing During COVID-19: The 4 Keys to Success
Restaurant marketing during COVID-19 is a daunting challenge. Our survey of consumers unveiled 4-keys to success for QSR & FSR marketers.
18 May, 2020
How We Managed COVID-19 Emails For Grocery Stores
Learn how our team quickly adjusted our processes to meet our grocer client's demands as demand for their services suddenly skyrocketed.
12 May, 2020April Newsletter: Email In The Time of COVID-19, QSR/FSR Customer Survey, New Skills
The Response Labs team is adjusting to the "new normal" a little more each day. Our team has used this time at home to develop new life skills, but none as impressive as one Client supporting the manu
30 April, 2020
Understanding the California Consumer Privacy Act (CCPA)
Jeffrey Rudolf discusses the California Consumer Privacy Act (CCPA) as a guest writer for the Baltimore Chapter of the American Marketing Association.
29 April, 2020
How To Better Your Company During COVID-19
During a global pandemic, improving the workplace for all employees doesn't stop – the focus just shifts. Learn how we adjusted for COVID-19 as a company.
24 April, 2020
Mitigating the Spam Risk in COVID-19 Emails
COVID-19 emails with a 60% open rate for a reputable east coast grocer were landing in Gmail’s Spam folder. We identified the issue & here's how we fixed it.
17 April, 2020
Isaiah Industries Develops “Crazy Viral” Flexible Metal Nose Bridge For Handmade Face Masks
Metal nose bridge production for handmade face masks was not in the plans for metal roofing manufacturer Isaiah Industries. COVID-19 changed all that.
16 April, 2020
Communicating With Our Clients In Times of Crisis
Here is how we approach discussing CRM and digital marketing with our Clients to help them weather the storm.
06 April, 2020
What’s Important to Consumers for Food Takeout/Delivery During COVID-19
The restaurant industry may be in crisis mode right now, but proper safety and communication during this time is the key to driving ongoing customer loyalty.
02 April, 2020
How We Sold More Groceries With SMS Marketing
Ongoing optimization can directly result in sales. When email plateaued Hannaford Supermarkets turned to sms marketing to drive conversions.
19 March, 2020
CRM = Commitment Required MAX
The CEO of Response Labs discusses the effort required to establish a successful CRM program – which includes commitment, discipline and no excuses.
19 February, 2020
A Conversation About Conversational Marketing
Learn more about "Conversational Marketing" and how companies are taking this marketing tactic and using it to fill gaps in the customer journey.
28 January, 2020
Four Takeaways from Litmus Live 2019
Response Labs recently had the honor of attended this year's Litmus Live. Email Developer, Tim Hart, took away these 4 email insights.
23 October, 2019
Communicating the Value of Artificial Intelligence (AI) to Your Clients
Learn a few of the ways Response Labs uses Artificial Intelligence to excel their marketing campaigns.
15 October, 2019
Getting the Most Out of Your Order Confirmation Emails
Make the most out of one of the most opened emails in marketing with these tips and tricks.
01 October, 2019
Innovation in CRM & Loyalty Marketing Focus At Fall Symposium
Innovation in CRM & Loyalty Marketing will be the focus at the Fall Symposium hosted by Response Labs as part of Baltimore Innovation Week 2019
30 September, 2019
Focus On This For Successful CRM Implementation
Dan Dawes discusses the key to a successful CRM implementation in this article he wrote for the Baltimore Chapter of the American Marketing Association.
19 August, 2019
Voice and Email – An Odd Couple: Email’s Place With Voice Assistants
What is email's place with voice assistants? Plus, tips on coding marketing emails to optimize their use with the latest technology.
14 July, 2019
5 Ways to Drive CPG Customer Loyalty
Today’s consumer has high expectations of the products they purchase & brands to whom they are most loyal. This study discusses 5 ways to drive that loyalty.
27 June, 2019
Customer Segmentation For Quick Service Restaurants
Customer segmentation for quick service restaurants, showcased in recent study featured in QSR magazine, highlights key breakdown for audience targeting.
21 June, 2019
Outback Steakhouse Selects Response Labs To Bolster Brand & Loyalty Marketing Programs
Response Labs will focus on driving engagement and activation of Outback Steakhouse® customer-targeted brand and loyalty marketing via digital channels and data intelligence.
10 June, 2019
Communication Trends In Digital Marketing So Far in 2019
Communication trends in digital marketing so far in 2019 summed up: Without continuous adaptation, brands will fall out of their customers' peripheral view.
31 May, 2019
Don’t Worry, Gen Z Will Not Kill Email Marketing
Gen Z is not completely ignoring email marketing, but the competition for attention is greater. Learn why email can still drive buying decisions of Gen Z.
16 May, 2019
Response Labs Inaugural CRM & Loyalty Marketing Symposium A Success
Response Labs hosted a night of stories, case studies and discussions from marketing and business professionals about their own CRM programs and initiatives.
15 May, 2019
Fan-tastic Marketing: Marketing To Superfans
Instead of marketing “at” the fans, a recent American Marketing Association lecture got us thinking about creating an audience of superfans.
30 April, 2019
