iOS 15 MPP: What You Need To Know
You’ve made the Salesforce Marketing Cloud investment and now it’s time put this powerful enterprise platform to work. Here are some tips to get you started.
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[WATCH] Expert Panel Discusses Zero Party Data and Personalization
Zero party data, personalization, privacy & digital marketing—watch industry experts discuss these topics in panel moderated by Response Labs as part of Baltimore Innovation Week 2021.
Untapped Value In Suppressed Email Subscribers
Email continues to be a marketing channel that brands rely on to connect directly with their customers. The more data that becomes available, the better the customer experience can be
Response Labs Presenting At Baltimore Innovation Celebration 2020
Baltimore Innovation Celebration 2020 is a one-day virtual conference focused on local companies & good news stories from the pandemic.
RFM & Lookalike Audiences: What If You Could Clone Your Best Customers?
The RFM Analysis is a great tool for prospecting, not just win back and loyalty campaigns. Use a lookalike audience in Google, Facebook or LinkedIn to find new customers.
Increase Dining Frequency During COVID-19 With This Customer Insight
How soon a customer dines at your restaurant after it reopens may indicate when they’ll dine again–here’s how to use that data to get them to return to you.
[Newsletter] Into The Unknown: Planning For The Months Ahead
Our newsletter from June 2020 highlights planning for the unknown & the value of marketers to lead the way. Plus, 4 keys to restaurant marketing & CCPA.
Consumer Experience During COVID-19 for Restaurant Takeout and Delivery
Consumer experience during COVID-19 for restaurant takeout and delivery shows signs of promise, insight and surprise based on our May 2020 survey.
Restaurant Marketing During COVID-19: The 4 Keys to Success
Restaurant marketing during COVID-19 is a daunting challenge. Our survey of consumers unveiled 4-keys to success for QSR & FSR marketers.