The RFM Analysis is a great tool for prospecting, not just win back and loyalty campaigns. Use a lookalike audience in Google, Facebook or LinkedIn to find new customers.
An RFM analysis of transactional data provides a comprehensive view of customer behavior, but when COVID-19 disrupts the norm, how do you adjust it?
The AMA Baltimore MX Award was awarded to our team last night for our email campaign work with Outback Steakhouse®.
Consumer experience during COVID-19 for restaurant takeout and delivery shows signs of promise, insight and surprise based on our May 2020 survey.
Restaurant marketing during COVID-19 is a daunting challenge. Our survey of consumers unveiled 4-keys to success for QSR & FSR marketers.
The restaurant industry may be in crisis mode right now, but proper safety and communication during this time is the key to driving ongoing customer loyalty.
The CEO of Response Labs discusses the effort required to establish a successful CRM program – which includes commitment, discipline and no excuses.
Dan Dawes discusses the key to a successful CRM implementation in this article he wrote for the Baltimore Chapter of the American Marketing Association.
Create brand loyalty to increase QSR and Fast Casual sales to millennials that spend over $600 billion annually – and doubling to $1.2 trillion by 2020.
Technology is supposed to support your loyalty program. But if you’re going to adopt technology, you actually need to use it.