Response Labs is excited to announce Jen Aldinger’s promotion to Partner. In her role as Director of Client Service, Jen’s perspective and vision for her clients embodies that of Response Labs as we aim to Make Every Message Matter in everything we do. Her leadership and passion inspires those around her to deliver their best for our clients; and her dedication to mentorship and pushing the team to reach their potential has improved our company at all levels.
“Jen plays a crucial role in driving the business of our clients forward,” says Dan Dawes, CEO of Response Labs. “From day one, she demonstrated a natural ability to grow and lead the team, solve complex technology challenges, and ultimately make Response Labs a better agency. She is crucial to our success and growth, so it was an easy decision for myself and the other Partners to have her join us as a Partner as well.”
At Response Labs, Jen is responsible for leading all client service activities. Under her guidance, Response Labs has produced award-winning campaigns for our industry-leading, enterprise-level clients. She’s paved the way to help clients overcome the challenges of consolidating marketing activity after a merger and navigate and respond to the uncharted waters of the COVID-19 pandemic.
“When I joined Response Labs almost three years ago, I was looking for a team that attacked problems collaboratively and dove in with passion and humility. I found unparalleled expertise in the group of smart and supportive people who make up this company,” says Jen. “We have spent the last three years honing our brand and growing the innovative solutions we offer our clients and I’m thrilled to build on that momentum for our exciting year ahead.”
Prior to her role at Response Labs, Jen was a Global Campaign Manager at Under Armour where she managed cross functional campaigns featuring top athletes, as well as the largest footwear launch in company history at the time. Earlier in her career, Jen was an Account Supervisor at Barkley working on Blue Bunny ice cream.
When not leading the CRM and loyalty activities for Response Labs clients, Jen can be found chasing her 2 kids around their Baltimore neighborhood with her husband.