CRM Implementation is about more than just technology--it's about the people

Focus On This For Successful CRM Implementation

I recently wrote a guest article for the Baltimore Chapter of the American Marketing Association. The article discusses the real key to any CRM implementation (hint: it’s not about the technology or platform). Follow the link below to the article at AMABaltimore.org.

Dan Dawes
ddawes@responselabs.com

A seasoned digital marketing strategist with 25 years of experience with the past 15 focused on leading the development of digital CRM as the core component to business growth. Experience covers many industries including manufacturing & construction, financial services, medical device manufacturing, pharmaceuticals, technology, CPG, transportation, healthcare, retail/franchise, education and associations. Response Labs is a digital CRM agency enabling clients to share their brands and experiences easily, quickly and with the most relevance. We have a dual focus split between building integrated marketing solutions for our clients, and developing our own products that bridge technologies, platforms and provide deeper user experiences and enhance relevant insights. Salesforce Partner and Solutions Integrator. Specialties: Digital CRM Strategy & Management, Mobile, Social, Search, Data & Analytics, Attribution/ROI/ROAS Tracking Follow on LinkedIn

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