As a new brand, Kradle CBD for Dogs was just gaining traction in the marketplace. Awareness growth and an aggressive sales target meant the brand was willing to spend on digital marketing to generate sales. However, an initial campaign showed low sales results from a high spend, without accurate attribution of sales to marketing dollars. The […]
Using Campaigns to Confirm RFM Segmentation
If you’ve been following along with our blog recently, you’ve heard all about the exciting RFM work we’re executing for Bloomin’ Brands’ own Outback Steakhouse. While we have touched on how the RFM analysis is generated and ways to use it, in this post we touch on using campaigns to confirm RFM segmentation. Understanding why […]
Migration to Salesforce Marketing Cloud (SFMC): Plan & Process Key To Migrating Four Grocers At One Time
Migration to Salesforce Marketing Cloud (SFMC) for just one business can be daunting. But four? At one time? That was the request and here’s how we successfully did it.
Mitigating the Spam Risk in COVID-19 Emails
COVID-19 emails with a 60% open rate for a reputable east coast grocer were landing in Gmail’s Spam folder. We identified the issue & here’s how we fixed it.
Getting the Most Out of Your Order Confirmation Emails
Make the most out of one of the most opened emails in marketing with these tips and tricks.
5 Ways to Drive CPG Customer Loyalty
Today’s consumer has high expectations of the products they purchase & brands to whom they are most loyal. This study discusses 5 ways to drive that loyalty.
Communication Trends In Digital Marketing So Far in 2019
Communication trends in digital marketing so far in 2019 summed up: Without continuous adaptation, brands will fall out of their customers’ peripheral view.