The Power (and ROI) of Telling Customers Thank You
Our latest controlled marketing experiment reveals the results of a recent holiday campaign for one of our restaurant clients. We decided to test the impact of a thank-you email to […]
Unleashing the Power of Predictive Analytics in CRM and Loyalty Marketing
In the ever-evolving landscape of digital marketing, staying ahead of the curve is not just an advantage – it’s a necessity. As a digital marketing agency, we constantly seek innovative
15% Sales Lift Powered By Segmented Offer Strategy
Response Labs helped Blaze Pizza surpass a goal of incremental sales increase during the typically slow month of August. Blaze Pizza is a contemporary and vibrant fast-casual restaurant, known for
Perfect Your Email Signup Form With These Best Practices
Email signups are a mainstay of any business. It means that businesses can reach their customers on a 1-1 basis because they have their email address. Optimizing your signup form
Unveiling the Creative and Data-Driven World of Tess: From Garlic to Email Development
Meet the newest member of our team, Senior Email Developer Tess Thompson! Sourcing from 10 years of email development, Tess is passionate about data-driven email-based consumer experiences. Her main focus
The Latest Data Privacy Policy Updates for Marketers
On January 1, 2023, Virginia’s Consumer Data Privacy Act (CDPA) went into effect. It joins California’s Consumer Privacy Act (CCPA) as the only state with such legislation. In this August
Troubleshooting your Email Sender Reputation: A Case Study in Email Spam Filters
When a spam filter issue occurs, your recipient’s email server sends your content to their spam folder. It’s important to stay vigilant (or have an agency take the lead) to
Everything You Need to Know About Gmail’s Blue “Verified”Checkmarks
In May 2023, Google announced that they will continue building out security features in Gmail with the release of a blue checkmark icon next to verified senders. Here’s a full
Four Reasons to Use Double Opt-in Permissions in Email Marketing Campaigns
In a time of increased focus on data permission, privacy, and security, using double opt-in permission shows your customers that you respect the information you’re receiving. There are many benefits