Focus On This For Successful CRM Implementation
Dan Dawes discusses the key to a successful CRM implementation in this article he wrote for the Baltimore Chapter of the American Marketing Association.
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Voice and Email – An Odd Couple: Email’s Place With Voice Assistants
What is email’s place with voice assistants? Plus, tips on coding marketing emails to optimize their use with the latest technology.
5 Ways to Drive CPG Customer Loyalty
Today’s consumer has high expectations of the products they purchase & brands to whom they are most loyal. This study discusses 5 ways to drive that loyalty.
Customer Segmentation For Quick Service Restaurants
Customer segmentation for quick service restaurants, showcased in recent study featured in QSR magazine, highlights key breakdown for audience targeting.
Outback Steakhouse Selects Response Labs To Bolster Brand & Loyalty Marketing Programs
Response Labs will focus on driving engagement and activation of Outback Steakhouse® customer-targeted brand and loyalty marketing via digital channels and data intelligence.
Communication Trends In Digital Marketing So Far in 2019
Communication trends in digital marketing so far in 2019 summed up: Without continuous adaptation, brands will fall out of their customers’ peripheral view.
Don’t Worry, Gen Z Will Not Kill Email Marketing
Gen Z is not completely ignoring email marketing, but the competition for attention is greater. Learn why email can still drive buying decisions of Gen Z.
Response Labs Inaugural CRM & Loyalty Marketing Symposium A Success
Response Labs hosted a night of stories, case studies and discussions from marketing and business professionals about their own CRM programs and initiatives.
Fan-tastic Marketing: Marketing To Superfans
Instead of marketing “at” the fans, a recent American Marketing Association lecture got us thinking about creating an audience of superfans.