Response Labs Wins Best Email Marketing Campaign
The AMA Baltimore MX Award was awarded to our team last night for our email campaign work with Outback Steakhouse®.
Insights From The Lab
From real-world campaign insights and industry trends to tips for smarter segmentation and retention, it’s all designed to help brands turn customers into champions.
Explore our latest thinking—and let it fuel yours.
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Consumer Experience During COVID-19 for Restaurant Takeout and Delivery
Consumer experience during COVID-19 for restaurant takeout and delivery shows signs of promise, insight and surprise based on our May 2020 survey.
Restaurant Marketing During COVID-19: The 4 Keys to Success
Restaurant marketing during COVID-19 is a daunting challenge. Our survey of consumers unveiled 4-keys to success for QSR & FSR marketers.
How We Managed COVID-19 Emails For Grocery Stores
Learn how our team quickly adjusted our processes to meet our grocer client’s demands as demand for their services suddenly skyrocketed.
[Newsletter] Email In The Time of COVID-19, QSR/FSR Customer Survey, New Skills
The Response Labs team is adjusting to the “new normal” a little more each day. Our team has used this time at home to develop new life skills, but none as impressive as one Client supporting the manufacturing of PPEs. Read about that and more in this month’s newsletter.
Understanding the California Consumer Privacy Act (CCPA)
Jeffrey Rudolf discusses the California Consumer Privacy Act (CCPA) as a guest writer for the Baltimore Chapter of the American Marketing Association.
How To Better Your Company During COVID-19
During a global pandemic, improving the workplace for all employees doesn’t stop – the focus just shifts. Learn how we adjusted for COVID-19 as a company.
Mitigating the Spam Risk in COVID-19 Emails
COVID-19 emails with a 60% open rate for a reputable east coast grocer were landing in Gmail’s Spam folder. We identified the issue & here’s how we fixed it.
Isaiah Industries Develops “Crazy Viral” Flexible Metal Nose Bridge For Handmade Face Masks
Metal nose bridge production for handmade face masks was not in the plans for metal roofing manufacturer Isaiah Industries. COVID-19 changed all that.