Innovation in CRM & Loyalty Marketing will be the focus at the Fall Symposium hosted by Response Labs as part of Baltimore Innovation Week 2019
Today’s consumer has high expectations of the products they purchase & brands to whom they are most loyal. This study discusses 5 ways to drive that loyalty.
Response Labs will focus on driving engagement and activation of Outback Steakhouse® customer-targeted brand and loyalty marketing via digital channels and data intelligence.
Response Labs hosted a night of stories, case studies and discussions from marketing and business professionals about their own CRM programs and initiatives.
Instead of marketing “at” the fans, a recent American Marketing Association lecture got us thinking about creating an audience of superfans.