Five Things Every Great Landing Page Needs to Have
Landing pages are crucial elements of any digital marketing campaign. These pages encourage users to take specific actions that would convert them into a customer or a subscriber. At Response […]
Insights From The Lab
From real-world campaign insights and industry trends to tips for smarter segmentation and retention, it’s all designed to help brands turn customers into champions.
Explore our latest thinking—and let it fuel yours.
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Using Customer Personas to Build Better and More Efficient Marketing Campaigns
Customer personas are data and research-informed representations of a business’ top or ideal customers. Personas are crucial tools for marketers, as they both drive and inform strategy. At Response Labs,
Controlled Experiments at Response Labs
At Response Labs, our focus is data-driven decision making, and our motto is Make Every Message Matter. A big way that we put this into practice is by identifying optimizations
Using Behavioral Economics to Improve your Omnichannel Programs
Behavioral economics is a way of studying how our brains, feelings, and relationships affect how we make decisions about money. It examines how people make decisions in real-world situations, rather
Leveraging CRM to Support an Omnichannel Campaign
A personalized customer experience is no longer just preferred, it is expected. If advertisements aren’t relevant to the consumer, they are disregarded. The good news? The current state of the
Data Investigations – Part 5: Consider breaking the data processing into multiple steps.
From emails to chains of SQL queries, having a multi-step list is a great best practice to follow when things are breaking, but should be working. Building a beautiful, but
March Basketball Madness Challenge
To tip-off the 2023 Men’s College Basketball Championship Tournaments, we’re having a friendly, little competition of our own. There are two ways to play. First up is our 3-Point Contest—just
Preparing Digital Advertising for a Global Recession
While the world collectively sighed a breath of relief as the pandemic subsided heading into 2023, it simultaneously readied itself to weather the storm of a looming recession. The pandemic
Data Investigations – Part 4: Turn It Off And On Again
Last time on Dr. Frankendata, we talked about finding the break by asking, “where does the data stop behaving?” to help guide us towards a solution. In this next step,