From real-world campaign insights and industry trends to tips for smarter segmentation and retention, it’s all designed to help brands turn customers into champions.
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Customer Lifecycle Management (CLM) for Multi-Unit Retailers can transform customer relationships into lasting loyalty and exponential LTV with AI-powered strategies on Salesforce Marketing Cloud. Evolving consumer expectations, along with the […]
A brand’s digital design language communicates its identity, values, and personality by shaping how audiences see and feel about it. From color palettes and typography to motion and interaction, these design choices signal whether a brand is playful, premium, bold, or trustworthy. In essence, design language is a brand’s visual voice, showing who it is and who it’s for.
Baltimore, MD, August 12, 2025 – Response Labs, a leading digital CRM and Loyalty agency based in Baltimore, once again claims its place on the prestigious Inc. 5000 list of
What is CRM? CRM is not just your three favorite letters of the alphabet; it stands for Customer Relationship Management. Historically, CRM truly meant what the name suggests— managing customer relationships after the point
What the Heck is The Kinetic Sculpture Race? If you’re not familiar with the Baltimore Kinetic Sculpture race, you’re in for a treat. Across the country, the first weekend in
This April, my colleague and I had the distinct pleasure of attending UNSPAM 2025, a gathering of about 300 email professionals across varying industries, in Response Lab’s headquarters city, Baltimore.
In March 2025, one of our clients faced a serious email deliverability issue: Microsoft domains were outright blocking or filtering emails—resulting in zero inbox delivery. At the same time, other
Spring isn’t just for deep cleaning your home—it’s the perfect time to refresh your CRM data. Over the past year, your database has likely accumulated outdated contacts, duplicates, and incomplete
The concept of a customer-centric strategy has evolved beyond traditional personalization, embracing advanced technologies and a deeper understanding of customer relationships. While personalization—tailoring communications to individual customers—remains vital, it’s now
