Insights
Ideas That Move the Industry
Thinking from the front lines of CRM and loyalty marketing, from the team doing the work.
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AI & Innovation
How Voice Technology Will Revolutionize CRM in 2024
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AI & Innovation
Revolutionizing Customer Engagement: The Power of AI-Driven Marketing Automation
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CRM & Loyalty
Unleashing the Power of Hyper-Personalization in CRM and Loyalty Marketing
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CRM & Loyalty
Navigating Tomorrow: Our Six Predicted Trends in CRM Marketing for 2024
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CRM & Loyalty
15% Sales Lift Powered By Segmented Offer Strategy
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Email & SMS
Finding the Sweet Spot: Best Practices for Email Frequency in Digital Marketing
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Data & Analytics
Navigating the Terrain of Customer Segments and Personas: A Digital Marketer's Guide
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CRM & Loyalty
A Data-Driven Approach to Content Strategy in CRM and Loyalty Marketing
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CRM & Loyalty
Navigating to Success: Customer Journey Mapping in the Digital Age
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Email & SMS
How to Maintain High Email Open Rates During the Holiday Season
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Data & Analytics
Mastering Lead Scoring: A Quick-win Strategy for Customer Segmentation
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Data & Analytics
5 Marketing Data Visualization Best Practices to Supercharge Your Reporting
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Data & Analytics
The Power of Customer Segmentation and Targeting During Black Friday
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AI & Innovation
Maximizing Customer Retention with AI-Powered CRM Strategies
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Email & SMS
Perfect Your Email Signup Form With These Best Practices
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Paid Media
Programmatic Advertising in Omnichannel Marketing
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CRM & Loyalty
The Rise of Gamification in Loyalty Marketing: Engaging Customers in a Digital Era
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CRM & Loyalty
Five Ways Restaurants Can Leverage Back-to-School Marketing
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Data & Analytics
Navigating the Digital Marketing Data Maze: Common Data Hygiene Problems
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CRM & Loyalty
Take it from Barbie: A Masterclass in Loyalty Marketing
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Data & Analytics
The Latest Data Privacy Policy Updates for Marketers
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Data & Analytics
Key Data Metrics to Measure at Each Stage of the Marketing Funnel
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CRM & Loyalty
Why you Should Invest More in Re-Engagement Marketing Tactics
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CRM & Loyalty
CDP vs. CRM for Enhancing Loyalty Marketing
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