Campaign Intelligence
Without the Wait

Know how well your campaigns drove sales, without putting in a request and waiting on someone to get back to you.

Quick 2.5-minute overview and product tour

In-depth 30-minute discussion

Why magpie

A unified campaign intelligence workflow, in one platform

The system most marketers work inside is broken. Your data lives in different places, and moving it means delays, dependencies, and blockers at every step between your customer data and the results you're trying to measure. magpie brings the ideal state to marketers for the first time: a unified, multi-channel campaign intelligence workflow that removes the blockers and the dependence on others, so you don't have to wait.

Built-In Testing Engine

Test-and-control methodology built into the platform. Prove incrementality without a data science team.

AI Insight Analysis

Surface what's working, what's not, and why. Get prioritized recommendations, or ask the magpie assistant anything about your data.

Results-Driven Segmentation

Segments built from actual purchase behavior, not demographics. AI-generated or custom, sized and valued instantly, with each campaign's results refining the segments that inform the next.

Works With Your Stack

magpie sits above your ESP, CDP, and ad platforms as the intelligence layer. Change nothing. Built-in data mapping means no renaming fields before you integrate.

How It Works

Build, activate, and measure, all in one place

Build

Build a segment from your real customer data, or pick one generated by AI.

Activate

Target the right customers across any channel: SMS, email, paid media, or direct mail, with test and control groups created for you.

Measure

The moment the campaign completes, see how well it drove sales. Surface AI insights, or dig deeper with the assistant.