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Data & Analytics

Our thinking on Data & Analytics, from the team doing the work.

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Moving Beyond Demographics to Predictive and Behavioral Segmentation

Data & Analytics

Moving Beyond Demographics to Predictive and Behavioral Segmentation

Engineering the Foundation: Why Unified Data Is the Heart of Modern Loyalty

Data & Analytics

Engineering the Foundation: Why Unified Data Is the Heart of Modern Loyalty

Beyond ROAS: Calculating the True LTV Lift from MarTech Integration

Data & Analytics

Beyond ROAS: Calculating the True LTV Lift from MarTech Integration

The Data Maturity Checklist: 5 Gaps Killing Your Paid Audience Scale

Data & Analytics

The Data Maturity Checklist: 5 Gaps Killing Your Paid Audience Scale

The Blueprint for Hyper-Personalization: Why Your First-Party Data is the Only True Currency in Paid Media

Data & Analytics

The Blueprint for Hyper-Personalization: Why Your First-Party Data is the Only True Currency in Paid Media

Customer Lifetime Value (CLTV): Why We Value Retention Ahead of Acquisition in 2026

Data & Analytics

Customer Lifetime Value (CLTV): Why We Value Retention Ahead of Acquisition in 2026

Data Privacy Considerations for North American Marketers in BFCM 2025

Data & Analytics

Data Privacy Considerations for North American Marketers in BFCM 2025

Navigating BFCM: The Data-Driven CMO's Playbook

Data & Analytics

Navigating BFCM: The Data-Driven CMO's Playbook

Spring Clean Your CRM-Data: Best Practices for Stronger Engagement

Data & Analytics

Spring Clean Your CRM-Data: Best Practices for Stronger Engagement

Can We Change Restaurant Visitation Habits? A Case Study in Sunday Visits

Data & Analytics

Can We Change Restaurant Visitation Habits? A Case Study in Sunday Visits

Unleashing the Power of Predictive Analytics in CRM and Loyalty Marketing

Data & Analytics

Unleashing the Power of Predictive Analytics in CRM and Loyalty Marketing

Navigating the Maze of Consumer Data Privacy in Marketing

Data & Analytics

Navigating the Maze of Consumer Data Privacy in Marketing

Navigating the Terrain of Customer Segments and Personas: A Digital Marketer's Guide

Data & Analytics

Navigating the Terrain of Customer Segments and Personas: A Digital Marketer's Guide

Mastering Lead Scoring: A Quick-win Strategy for Customer Segmentation

Data & Analytics

Mastering Lead Scoring: A Quick-win Strategy for Customer Segmentation

5 Marketing Data Visualization Best Practices to Supercharge Your Reporting

Data & Analytics

5 Marketing Data Visualization Best Practices to Supercharge Your Reporting

The Power of Customer Segmentation and Targeting During Black Friday

Data & Analytics

The Power of Customer Segmentation and Targeting During Black Friday

Navigating the Digital Marketing Data Maze: Common Data Hygiene Problems

Data & Analytics

Navigating the Digital Marketing Data Maze: Common Data Hygiene Problems

The Latest Data Privacy Policy Updates for Marketers

Data & Analytics

The Latest Data Privacy Policy Updates for Marketers

Key Data Metrics to Measure at Each Stage of the Marketing Funnel

Data & Analytics

Key Data Metrics to Measure at Each Stage of the Marketing Funnel

Using Customer Personas to Build Better and More Efficient Marketing Campaigns

Data & Analytics

Using Customer Personas to Build Better and More Efficient Marketing Campaigns

Controlled Experiments at Response Labs

Data & Analytics

Controlled Experiments at Response Labs

Data Investigations - Part 5: Consider breaking the data processing into multiple steps.

Data & Analytics

Data Investigations - Part 5: Consider breaking the data processing into multiple steps.

Data Investigations - Part 4: Turn It Off And On Again

Data & Analytics

Data Investigations - Part 4: Turn It Off And On Again

Putting Your Customer Data To Work For You

Data & Analytics

Putting Your Customer Data To Work For You