Fan-tastic Marketing: Marketing To Superfans
Instead of marketing “at” the fans, a recent American Marketing Association lecture got us thinking about creating an audience of superfans.
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Don’t Let Technology Hinder Your Loyalty Marketing Program
Technology is supposed to support your loyalty program. But if you’re going to adopt technology, you actually need to use it.
Social Media CRM: Getting Started
Social media CRM can play an important role in your marketing plans and business from lead generation to nurturing and customer service.