Five Ways Restaurants Can Leverage Back-to-School Marketing
As the summer winds down and the scent of fresh school supplies fills the air, it’s a clear sign that back-to-school season is upon us. For restaurant marketers, this bustling […]
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Navigating the Digital Marketing Data Maze: Common Data Hygiene Problems
In the fast-paced world of digital marketing, data is your compass, guiding you toward informed decisions and successful strategies. However, just like a map riddled with confusing paths, unclean data
Unveiling the Creative and Data-Driven World of Tess: From Garlic to Email Development
Meet the newest member of our team, Senior Email Developer Tess Thompson! Sourcing from 10 years of email development, Tess is passionate about data-driven email-based consumer experiences. Her main focus
Take it from Barbie: A Masterclass in Loyalty Marketing
Thanks to a strong performance at the box office and a juggernaut marketing strategy, Barbie is everywhere right now. The iconic, decades-old brand simultaneously reinvented itself with a 2023 blockbuster
The Latest Data Privacy Policy Updates for Marketers
On January 1, 2023, Virginia’s Consumer Data Privacy Act (CDPA) went into effect. It joins California’s Consumer Privacy Act (CCPA) as the only state with such legislation. In this August
Key Data Metrics to Measure at Each Stage of the Marketing Funnel
In the world of digital marketing, data is an invaluable asset that provides insights into consumer behavior, helps optimize marketing strategies, and drives business growth. At each stage of the
Why you Should Invest More in Re-Engagement Marketing Tactics
When businesses focus on acquiring new customers, sometimes they end up overlooking the untapped potential of re-engaging with their existing customer base. Re-engagement marketing strategies offer a valuable and often
CDP vs. CRM for Enhancing Loyalty Marketing
Customer loyalty is a crucial factor for sustained success. Many organizations use Customer Data Platforms (CDPs) and Customer Relationship Management (CRM) systems to cultivate and retain loyal customers. Although both
How to Measure Customer Loyalty
In today’s competitive business landscape, customer loyalty plays a pivotal role in the success and growth of any company. To thrive, businesses must understand their customers’ loyalty levels and find