How to Measure Customer Loyalty
In today’s competitive business landscape, customer loyalty plays a pivotal role in the success and growth of any company. To thrive, businesses must understand their customers’ loyalty levels and find […]
Everything You Need to Know About Gmail’s Blue “Verified”Checkmarks
In May 2023, Google announced that they will continue building out security features in Gmail with the release of a blue checkmark icon next to verified senders. Here’s a full
Meet the RL Production Team: Solutions & Campaign Operations
At Response Labs, our mission is to help clients forge more meaningful relationships with their customers through digital marketing and data intelligence. To do so, we leverage industry-leading marketing platforms
Customer-Centric Marketing in Action: Response Labs’ Holiday Campaign
As we reflect on 2022, we’re proud of the work we did on behalf of our clients. But we also take pride in our own marketing efforts. One of the
New Hire Tracie Varvir
We’re thrilled to welcome Tracie Vavir as Account Supervisor and our newest nerd. Tracie self-identified as a “nerd-at-heart” before she arrived at Response Labs which immediately made her a kindred
Easily Leverage Modular Development in Salesforce Marketing Cloud’s Email Studio
How good are your email development practices? Chances are they could be better. It’s relatively easy to build and send emails through Email Studio in Salesforce Marketing Cloud. Creating dynamic,
Response Labs Levels Up with Three Promotions
Response Labs, the Digital CRM and Loyalty Marketing Agency, recently announced three key promotions that create depth in its Digital Technology and Account Services teams. Stephen Cases, Toni Weaver and Christopher Kayser each take on elevated roles within the company.
Lions, and Tigers, and Team Members, Oh My!
At Response Labs, our cast of characters comes from varied backgrounds. Although we have team members from coast to coast, some of us have eerily similar story arcs. Can you
Data Storytelling 101: Lesson of the Manatee
For decades, we’ve been living with an ever-increasing pace of productivity. It’s happening in both our personal and business worlds. There’s a constant struggle to do everything faster, more efficiently,