Re-introducing the newest member of our team, Katie Scott! With over a decade of creative experience, Katie re-joins Response Labs as our Art Director working cross-functionally with our marketing and […]
In today’s fast-paced, digitally driven world, businesses are constantly searching for innovative ways to engage and retain their customers. One such innovation that has gained significant traction in recent years
As the summer winds down and the scent of fresh school supplies fills the air, it’s a clear sign that back-to-school season is upon us. For restaurant marketers, this bustling
In the fast-paced world of digital marketing, data is your compass, guiding you toward informed decisions and successful strategies. However, just like a map riddled with confusing paths, unclean data
Thanks to a strong performance at the box office and a juggernaut marketing strategy, Barbie is everywhere right now. The iconic, decades-old brand simultaneously reinvented itself with a 2023 blockbuster
On January 1, 2023, Virginia’s Consumer Data Privacy Act (CDPA) went into effect. It joins California’s Consumer Privacy Act (CCPA) as the only state with such legislation. In this August
In the world of digital marketing, data is an invaluable asset that provides insights into consumer behavior, helps optimize marketing strategies, and drives business growth. At each stage of the
When businesses focus on acquiring new customers, sometimes they end up overlooking the untapped potential of re-engaging with their existing customer base. Re-engagement marketing strategies offer a valuable and often
Customer loyalty is a crucial factor for sustained success. Many organizations use Customer Data Platforms (CDPs) and Customer Relationship Management (CRM) systems to cultivate and retain loyal customers. Although both
