Email (Still) Isn’t Dead
This April, my colleague and I had the distinct pleasure of attending UNSPAM 2025, a gathering of about 300 email professionals across varying industries, in Response Lab’s headquarters city, Baltimore. […]
Filter posts by category
- All
- Case Study
- Casual Dining
- Client Service
- Company News
- Creative
- CRM Strategy
- Culture
- Data
- Design
- Digital Marketing
- Digital Media
- Email Newsletter
- Events
- Franchise
- Grocery
- Loyalty
- Marketing
- Marketing Technology Platforms
- Millennials
- Mobile Marketing
- QSR and Fast Casual
- Salesforce
- Salesforce Marketing Cloud
- SMS Marketing
- Social Media
How Many Marketing Technology Platforms Do You REALLY Need?
In today’s digital marketing landscape, countless marketing technology platforms and tools vie for your attention. With so many options, it’s easy to fall into the trap of “more is better.”
Can We Change Restaurant Visitation Habits? A Case Study in Sunday Visits
If someone never visited a restaurant on a particular day of week, can we change that behavior and drive them to do so? That was a question we faced when taking on the task of increasing Sunday visits to our Client’s restaurants earlier this year.
The Power (and ROI) of Telling Customers Thank You
Our latest controlled marketing experiment reveals the results of a recent holiday campaign for one of our restaurant clients. We decided to test the impact of a thank-you email to
Reacting to Yahoo and Gmail’s Recent Email Deliverability Changes
Recently, our colleagues at Litmus outlined some new email deliverability rules from Gmail and Yahoo. We know these updates have a direct impact on how we and our clients can
Unleashing the Power of Predictive Analytics in CRM and Loyalty Marketing
In the ever-evolving landscape of digital marketing, staying ahead of the curve is not just an advantage – it’s a necessity. As a digital marketing agency, we constantly seek innovative
Navigating Tomorrow: Our Six Predicted Trends in CRM Marketing for 2024
In the fast-paced world of digital marketing, staying ahead of the curve is not just a strategy but a necessity. As we approach 2024, the landscape of CRM (Customer Relationship
15% Sales Lift Powered By Segmented Offer Strategy
Response Labs helped Blaze Pizza surpass a goal of incremental sales increase during the typically slow month of August. Blaze Pizza is a contemporary and vibrant fast-casual restaurant, known for
The Power of Customer Segmentation and Targeting During Black Friday
In the dynamic landscape of digital marketing, one strategy stands out as a true game-changer: customer segmentation and targeting through a robust Customer Relationship Management (CRM) system. At Response Labs,