With over nine years of marketing strategy, sales and media experience, Elizabeth “Liz” Woods joins Response Labs as Media Supervisor. “Her plethora of knowledge and competencies, along with her positive attitude, makes Liz an exceptional fit for our growing agency,” shared Media Director, Leigh Jacobs. “I’m thrilled to have Liz on our newly-established Media team!” Through […]
Response Labs adds “Jersey Girls” Deana Fitzgerald and Toni Weaver
Continuing to grow, Response Labs’ Client Service team welcomes a pair of dynamic new account members, Deana Fitzgerald and Toni Weaver. “Adding these two is a huge gain,” said Jen Aldinger, Partner and Director of Client Service at Response Labs. “They both bring omni-channel experience for major retail brands, as well as processes and personality to […]
Stephen Cases Joins Response Labs
The addition of Stephen Cases, Senior Solutions Architect, bolsters Response Labs’ Production team. Stephen adds a wealth of knowledge in coding, Marketing Cloud, and software development that will aid in developing Marketing Cloud solutions for our clients. “This is another huge addition for Response Labs,” said Brian Langston, Co-Founder and CTO. “Stephen’s expertise and technical […]
Amy Gosen Brings New Zen to Response Labs Team
Response Labs has seen rapid growth recently. We quickly recognized a need for a highly talented person to help run the office with agility, flexibility and intelligence. Enter Amy Gosen, Office Manager.
Response Labs Brings On Creative Director, Jason Miller
Response Labs Brings On Creative Director, Jason Miller. In this role, Jason will be responsible for launching our creative division, advancing the agency’s capabilities, and helping grow the business. Jason will be responsible for launching our creative division, advancing the agency’s capabilities, and helping grow the business. He joins Response Labs after six years as Creative Director at CareFirst BlueCross BlueShield, where he built the in-house creative team and oversaw creation of marketing communications, ad campaigns and brand initiatives. His experience spans numerous industries including healthcare, technology, real estate, finance, retail, hospitality and non-profit.
iOS 15 MPP: What You Need To Know
You’ve made the Salesforce Marketing Cloud investment and now it’s time put this powerful enterprise platform to work. Here are some tips to get you started.
[WATCH] Expert Panel Discusses Zero Party Data and Personalization
Zero party data, personalization, privacy & digital marketing—watch industry experts discuss these topics in panel moderated by Response Labs as part of Baltimore Innovation Week 2021.
How We Reduced Our Client’s Cost-Per-Acquisition by 90%
As a new brand, Kradle CBD for Dogs was just gaining traction in the marketplace. Awareness growth and an aggressive sales target meant the brand was willing to spend on digital marketing to generate sales. However, an initial campaign showed low sales results from a high spend, without accurate attribution of sales to marketing dollars. The […]
Using Advanced Email Interactivity To Enhance Customer Experience
Email officially turns 40 years old in 2021. For me, the perfect way to celebrate is with a discussion about how to enhance your customer’s email experience using Advanced Email Interactivity. What is Advanced Email Interactivity? A developer uses Advanced Email Interactivity (AEI) when incorporating HTML and advanced CSS techniques to enhance basic email interactivity […]
How To Date Your Customers: Building Meaningful Relationships Through Personalization
You may be familiar with the adage, “Don’t ask someone to marry you on the first date.” We throw that around often when discussing how to effectively build strong relationships with customers. Often, we focus so much on the end goal—click, conversion, sale—that we forget about the steps necessary to warrant a commitment. Developing a […]
