The Finish Line Isn’t Always the Goal
What the Heck is The Kinetic Sculpture Race? If you’re not familiar with the Baltimore Kinetic Sculpture race, you’re in for a treat. Across the country, the first weekend in […]
Email (Still) Isn’t Dead
This April, my colleague and I had the distinct pleasure of attending UNSPAM 2025, a gathering of about 300 email professionals across varying industries, in Response Lab’s headquarters city, Baltimore.
Reacting to Yahoo and Gmail’s Recent Email Deliverability Changes
Recently, our colleagues at Litmus outlined some new email deliverability rules from Gmail and Yahoo. We know these updates have a direct impact on how we and our clients can
Perfect Your Email Signup Form With These Best Practices
Email signups are a mainstay of any business. It means that businesses can reach their customers on a 1-1 basis because they have their email address. Optimizing your signup form
Four Reasons to Use Double Opt-in Permissions in Email Marketing Campaigns
In a time of increased focus on data permission, privacy, and security, using double opt-in permission shows your customers that you respect the information you’re receiving. There are many benefits
March Basketball Madness Challenge
To tip-off the 2023 Men’s College Basketball Championship Tournaments, we’re having a friendly, little competition of our own. There are two ways to play. First up is our 3-Point Contest—just
Undervalued Best Practices That Increase Email Marketing Effectiveness
Ray Tomlinson is widely credited with sending the very first email (albeit, to himself) in 1971. Electronic messaging has come a long way and revolutionized how we communicate. Forty years
Using Advanced Email Interactivity To Enhance Customer Experience
Email officially turns 40 years old in 2021. For me, the perfect way to celebrate is with a discussion about how to enhance your customer’s email experience using Advanced Email
Dark Mode and Email: Ensuring Optimal Customer Experience
Ever since Twitter launched it’s “dark mode thematic interface” in 2016, “dark mode”, the inverted color palette, has grown from an option for a single website into a full operating