Fan-tastic Marketing: Marketing To Superfans
Instead of marketing “at” the fans, a recent American Marketing Association lecture got us thinking about creating an audience of superfans.
Insights From The Lab
From real-world campaign insights and industry trends to tips for smarter segmentation and retention, it’s all designed to help brands turn customers into champions.
Explore our latest thinking—and let it fuel yours.
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Creating Brand Loyalty to Increase QSR & Fast Casual Sales Among Millennials
Create brand loyalty to increase QSR and Fast Casual sales to millennials that spend over $600 billion annually – and doubling to $1.2 trillion by 2020.
Don’t Let Technology Hinder Your Loyalty Marketing Program
Technology is supposed to support your loyalty program. But if you’re going to adopt technology, you actually need to use it.
Social Media CRM: Getting Started
Social media CRM can play an important role in your marketing plans and business from lead generation to nurturing and customer service.