Controlled Experiments at Response Labs
At Response Labs, our focus is data-driven decision making, and our motto is Make Every Message Matter. A big way that we put this into practice is by identifying optimizations […]
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Using Behavioral Economics to Improve your Omnichannel Programs
Behavioral economics is a way of studying how our brains, feelings, and relationships affect how we make decisions about money. It examines how people make decisions in real-world situations, rather
Leveraging CRM to Support an Omnichannel Campaign
A personalized customer experience is no longer just preferred, it is expected. If advertisements aren’t relevant to the consumer, they are disregarded. The good news? The current state of the
Data Investigations – Part 5: Consider breaking the data processing into multiple steps.
From emails to chains of SQL queries, having a multi-step list is a great best practice to follow when things are breaking, but should be working. Building a beautiful, but
Preparing Digital Advertising for a Global Recession
While the world collectively sighed a breath of relief as the pandemic subsided heading into 2023, it simultaneously readied itself to weather the storm of a looming recession. The pandemic
Data Investigations – Part 4: Turn It Off And On Again
Last time on Dr. Frankendata, we talked about finding the break by asking, “where does the data stop behaving?” to help guide us towards a solution. In this next step,
Putting Your Customer Data To Work For You
Email marketing is a crucial part of any business’s digital strategy. However, one of the biggest challenges marketers have is making the most of their customer data. This presentation, presented
Customer-Centric Marketing in Action: Response Labs’ Holiday Campaign
As we reflect on 2022, we’re proud of the work we did on behalf of our clients. But we also take pride in our own marketing efforts. One of the
BIW ’22 Response Labs’ Panel: Make Every Message Matter
One for the digital history books (guess that’d be the internet), Baltimore Innovation Week 2022 was an amazing weeklong event! Thanks to the heroic efforts of the ETC (Emerging Technology