Thanks to a strong performance at the box office and a juggernaut marketing strategy, Barbie is everywhere right now. The iconic, decades-old brand simultaneously reinvented itself with a 2023 blockbuster […]
On January 1, 2023, Virginia’s Consumer Data Privacy Act (CDPA) went into effect. It joins California’s Consumer Privacy Act (CCPA) as the only state with such legislation. In this August
In the world of digital marketing, data is an invaluable asset that provides insights into consumer behavior, helps optimize marketing strategies, and drives business growth. At each stage of the
When businesses focus on acquiring new customers, sometimes they end up overlooking the untapped potential of re-engaging with their existing customer base. Re-engagement marketing strategies offer a valuable and often
Customer loyalty is a crucial factor for sustained success. Many organizations use Customer Data Platforms (CDPs) and Customer Relationship Management (CRM) systems to cultivate and retain loyal customers. Although both
In today’s competitive business landscape, customer loyalty plays a pivotal role in the success and growth of any company. To thrive, businesses must understand their customers’ loyalty levels and find
Customer personas are data and research-informed representations of a business’ top or ideal customers. Personas are crucial tools for marketers, as they both drive and inform strategy. At Response Labs,
At Response Labs, our focus is data-driven decision making, and our motto is Make Every Message Matter. A big way that we put this into practice is by identifying optimizations
While the world collectively sighed a breath of relief as the pandemic subsided heading into 2023, it simultaneously readied itself to weather the storm of a looming recession. The pandemic
